In this Apollo.io Review, we will explore why Apollo.io is the ultimate tool to achieve sales success in 2025.
We will examine its price, features, and pros and cons that come with using this platform.
We will also discuss some of the alternatives that will help you make a proper decision.
Whether you are a seasoned sales professional or new to the field, this review will provide insights valuable in learning how Apollo.io can augment your sales strategy.
Table of Contents
What is Apollo.io?
Apollo.io is the sales intelligence and engagement platform that helps speed up the sales process to increase revenue. Combining an extensive database with sales automation, prospecting, and CRM features gives you actionable insights on who your customers are, their current pain points, and where their interests lie.
Apollo.io will provide specific information on potential leads for better prospects to find and connect with the right people.
Key features of Apollo.io
Extensive Database
Apollo.io offers an immense, reliable database that will give you access to millions of verified contacts and company profiles.
Improve your lead generation and prospecting efforts with complete, up-to-date information on potential clients and business opportunities.
Get direct access to verified contact details. Data is accurate and reliable. Detailed company profiles hold information available for the industry, company size, location, revenue, and key decision-makers.
Advanced search filters are in place to help you narrow down your search according to specific criteria like Job Title, Department, Industry, Location, and Company Size.
The data enrichment feature automatically refreshes and enhances your existing contact lists with fresh information.
Advanced Search Filters
Advanced search filters by Apollo.io—so powerful and allowing you to tailor your search in a way that finds you those exact prospects you want.
These filters will help in targeting leads more precisely and hence make your outreach effective and efficient.
You can filter the contacts and companies with the given customizable criteria like job title, department, industry, location, and company size.
Boolean search allows you to create advanced queries with it and narrow down your results even more.
Save your searches for later use and filter by multiple filters for specific results.
Contact Enrichment
With Apollo.io, you can enrich your contacts with new and important information to make your existing contacts better.
This will keep your list of contacts accurate and complete with all the information you need to reach out to people effectively.
You can add things like job titles, company details, and social media profiles to your contacts.
This allows you to understand your contacts better and personalize your messages to them.
You save time and can focus on making real connections with your contacts. In general, contact enrichment is a very useful tool within Apollo.io that helps you keep your contact list strong and helps you do better in sales and marketing.
Email Sequencing
You can create personalized email sequences and automate their delivery with Apollo.io.
The tool is just perfect for keeping up with the prospects at various levels of the sales funnel.
You can customize each email for a particular group of people and schedule them to be sent automatically.
This will help make sure that your messages are appropriate and sent at the right time increasing the chances that the recipients will interact with them.
Email sequencing in Apollo.io will help you automate the process of outreach while saving time and keeping consistency across your communication efforts.
Task Automation
Automating tasks in Apollo.io makes it easier for you to automate follow-ups, reminders, and data entries that repeat themselves by nature.
You save time since the systems eliminate most of your non-critical activities related to sale procedures.
Routine tasks can be automated through the Apollo.io system to make life easy for your company because nothing falls between the cracks; everything stays in a nice, seamless flow with all details tracked in each stage.
Whether it be scheduling follow-up emails or setting reminders about important deadlines, or even just updating contact information, automate your tasks to make your work easier and stay on top of your sales activities.
Outreach Templates
Choose from dozens of pre-designed templates for all your communication tasks.
Consider these as pre-written messages that you can use for different tasks like contacting potential customers or checking in with leads.
You can easily modify these templates to suit your needs or add a personal touch.
These templates will help you be consistent in your communication across different interactions without having to invest time and effort in creating individual messages from scratch.
Great feature for the busy salesperson who wants to maintain a professional and polished communication strategy without having to spend too much time on each message.
Seamless Sync
The seamless syncing ability of Apollo.io keeps you connected with top CRM systems like Salesforce, HubSpot, and Pipedrive.
With this integration, you can transfer data with ease from Apollo.io to your CRM and vice versa—no manual data entry—which means fewer errors or discrepancies.
You can have unified visibility of your contacts, leads, and activities in one place, allowing better efficiency and effectiveness in sales and marketing.
Whether it’s updating contact information, logging interactions, or tracking deals, seamless sync will help you streamline your workflow and keep everything organized across platforms.
Data Synchronization
Data sync in Apollo.io keeps your contacts and activity data always up to date across all the integrated platforms.
This means you make changes or update a contact or activity in Apollo.io, and this change is automatically replicated in all the connected CRM systems in real time.
This smooth coordination eliminates the need for manual input or checking which reduces errors and ensures your team always has the latest information available.
Data synchronization helps maintain accuracy and consistency in your sales and marketing activities enabling better decision-making and effective communication with potential customers.
Deals
Deals, in Apollo.io, refer to those opportunities or transactions that your sales team is actively pursuing with prospective customers.
This feature will enable you to track the progress of each deal through multiple stages of the sales pipeline, from the very first contact to closing the sale.
It also enables the recording of crucial details of each deal, including deal value, expected close date, associated contacts, or companies.
Manage the deals in Apollo.io for complete visibility into your sales pipeline, so you can focus on the high-value opportunities.
Generate reports and analyze data to get trends, forecast future revenue, and make an informed decision to drive sales growth.
Activity Tracking
Activity tracking in Apollo.io allows you to track and log all activities and engagements with your prospects and customers.
That may include emails sent, calls made, meetings scheduled, and any other relevant actions taken during the sales process.
Tracking activities will help you see how interested your potential customers are in what you’re offering.
This will help you decide what actions to take next and how to sell to them in a way that fits their needs.
By keeping track of what your leads are doing you can see patterns in their behavior and make changes to your plan to improve your success.
Performance Dashboards
Apollo.io dashboards visually present key metrics, including open rates, response rates, and conversion rates, allowing you to easily track and analyze your sales and marketing efforts.
The dashboards show how your campaigns perform so that you can analyze the success in a glimpse and find areas for improvements.
You can make data-driven decisions to optimize your strategies and drive better results.
Track email engagement, lead conversions, or analyze sales pipeline performance with valuable insights from performance dashboards in Apollo.io to help you hit your goals.
Custom Reports
Build customized reports in Apollo.io that break down specific areas in your sales process.
Analyze your data and gain useful information that you can use in your decision-making with these reports.
Whether it’s tracking the performance of a certain campaign, watching the success of a sales strategy, or simply keeping tabs on how your individual staff members are faring, custom reports will allow you to zero in on measurements that mean the most to you.
You can optimize your reports for your exact needs and objectives.
Using custom reports within Apollo.io will give you greater insight into your sales performance and allow you to take proper actions to drive improvement in those areas, ensuring achievement of your goals.
A/B Testing
A/B testing in Apollo.io helps run experiments with different sequences and strategies in your emails to determine which ones yield the best results.
You can easily set up different versions of your emails—be it different subject lines, messaging, or calls to action—and then send them to small segments within your audience.
Comparing how these variations perform will show you what works best with your recipients.
A/B testing allows you to perfect your email marketing, optimize engagement rates, and ultimately better your overall campaign effectiveness.
A/B testing on Apollo.io helps you make data-driven decisions that will help in better optimizing your email strategy for improved results.
Lead Scoring
Lead scoring in Apollo.io means you can focus on the most promising prospects by scoring each lead based on how well they match your ideal customer and how engaged they are.
It takes into account things like job title, company size, and how they’ve interacted with your emails.
This will show you at a glance which leads are most likely to turn into customers so you can better spend your time and resources.
You can even customize the scoring system based on your business requirements.
The lead scoring also provides information on what makes leads more likely to convert, and thus you can enhance follow-up efforts.
The sales team is now able to work both more efficiently and effectively since it focuses on only the best opportunities.
Account-Based Marketing (ABM)
Account-Based Marketing (ABM) is a strategic approach in Apollo.io that emphasizes targeting high-value accounts instead of just leads.
It allows you to customize your marketing and sales strategies for companies that are most likely to benefit from what you offer.
Key Aspects of ABM:
- Targeted Outreach: Focus on important customers and create special marketing plans just for them.
- Customized Content: Create customized content and messaging that really speaks to the specific needs and pain points of each account.
- Collaboration: Align your sales and marketing teams to collaborate on targeting key accounts.
- Detailed Analytics: Track the performance of your ABM campaigns with detailed metrics and insights.
- Improved ROI: By concentrating on accounts that bring in a lot of value you can get more out of your marketing and sales efforts.
You can deliver more focused and relevant campaigns, build better relationships with key accounts, and drive increased conversion rates.
Targeting helps you make the most of your resources and achieve greater success in your sales efforts.
Lead Recommendations
Lead suggestions in Apollo.io leverage AI in suggesting potential leads that could be a good fit for your ideal customer profile.
This feature analyzes your existing leads and customer data to identify new prospects likely to be a good fit for your business.
Using the power of AI technology, Apollo.io saves you time and effort in prospecting to find you better-quality leads.
These suggestions allow you to concentrate selling efforts on interacting with the most promising prospects so that you will be more successful in converting leads into customers.
Email Tracking
Email tracking with Apollo.io allows you to track the activity of your emails, including opens, clicks, and replies.
This feature gives insight into how the recipients are engaging with your emails and measures the effectiveness of your communication efforts.
You can see who has opened your emails and when, allowing you to gauge the level of interest and follow up accordingly.
Tracking clicks shows you which links your recipients are clicking on, thereby giving insight into the preferences and interests of the recipient.
Lastly, tracking replies will show responses to your emails to enable one to answer any inquiry or concern in a timely manner.
Email Verification
Email verification in Apollo.io helps you ensure that the email addresses in your contact list are valid and active.
Verifying email addresses will reduce bounce rates and increase deliverability.
It checks for problems like invalid email formats, non-existent domains, and inactive addresses, so you maintain a clean and effective email list.
This way, your emails are more likely to reach the right people, with a higher chance of engaging and converting them.
Engagement Insights
Engagement Insights in Apollo.io help you understand how your prospects engage with your emails.
Track metrics such as opens, clicks, and replies to understand what recipients do with your emails exactly.
Obviously, you can see which emails perform well and which need to be improved.
Having such information, you can tweak and modify your email content and strategies to fit better in terms of meeting your audiences’ needs and preferences. As such, you get more optimized email marketing and more favorable returns.
Task Management
Manage and track your activities in sales within Apollo.io. You’ll be able to create, assign, and track tasks bound to your sales process.
All of this makes sure that you and your team are always ahead of important actions and deadlines.
You can schedule follow-up reminders, schedule meetings, and manage all to-do lists in one place inside Apollo.io.
Task management helps to streamline your workflow, improve productivity, and ensures that you don’t miss any important tasks, so you can keep the sales process in order.
Pipeline Management
Pipeline management within Apollo.io is an all-inclusive tool that will help you monitor and optimize your whole sales process.
It visualizes your sales pipeline clearly, showing the stage of each deal at a glance, so it’s easy to visualize where each deal is in the process and how close it is to closing.
Define and customize the stages of your sales process, such as prospecting, qualification, proposal, negotiation, and closing, and move deals through these stages as they progress.
This will thus enable tracking of the progress of each deal, hence helping to find out if there are any bottlenecks. It thus enables one to focus efforts on the most promising opportunities.
Pipeline management will help you make accurate revenue forecasts and informed decisions to improve your sales strategy for more sales success.
Meetings
Apollo.io Meetings helps you run and track your sales meetings. It is integrated very well with your calendar, so you will be able to set up meetings directly from the platform.
Send invitations, reminders, and sync with your calendar, ensuring there are no clashes and keeping everything in one place.
Key benefits include ease of scheduling, where you can set up meetings in a couple of clicks at times that suit both parties.
It works with other apps, like Google Calendar and Outlook, to keep everything in one place.
Automated reminders ensure you arrive on time and ready; meeting tracking will maintain a record of all your scheduled, upcoming, and past meetings.
This way, you stay on top of all commitments and keep the workflow streamlined.
Collaboration Tools
Collaborate with your colleagues and share insights inside the platform using the tools provided by Apollo.io.
These tools will let you communicate effectively, share information, and collaborate on sales strategies and tasks.
You can even assign tasks to team members, leave comments, and share notes on specific leads or deals so everyone is always in the loop and on the same page.
Centralize communication and collaboration within Apollo.io to help your team work more efficiently, make better-informed decisions, and drive sales success together.
Built-in Dialer
Suppose you work on reaching out to prospective customers; with Apollo.io’s built-in dialer, you only need to click a button, and you’re through to them right from the platform.
You can easily call a whole list of leads you’re trying to follow up on without having to switch back and forth between your phone or another program.
Once you’re done with a call, the platform automatically logs details such as the time of the call and important notes you made during your conversation.
This makes life very easy in terms of keeping track of who you’ve spoken with and what you’ve discussed; you can be sure to remain organized and follow up as needed.
Call Scripts
Call scripts in Apollo.io give you predefined outlines or prompts to guide your phone conversations with prospects or customers.
These scripts keep you on track during the calls and ensure that you cover all the important points while keeping your message consistent.
For instance, if you’re doing initial calls with prospects, then a call script will probably include a brief introduction, key talking points about your product or service, and a few questions to get the dialogue started.
With these scripts, you’re going to sound more controlled and focused in your conversation, which will put you in a better position to close more deals.
You can tailor call scripts for different scenarios or segments of your audience for best results.
Voicemail Drop
Voicemail Drop in Apollo.io allows you to leave prerecorded voicemails if you can’t reach a contact live.
Save time by using prerecorded voicemails saved inside the platform instead of having to record and leave the same message every time.
This will save you time and keep your messaging consistent. For example, in a phone campaign, when you can’t reach anyone and their voicemail picks up, you can have a prerecorded message rather than record a new message every time.
Voicemail dropping makes it easier to reach out to potential buyers and follow up with those buyers when they can’t take the call.
Integrations
Connect the already-existing tools and software with the platform, integrations are available on Apollo.io, in order to make your workflow seamless and your capabilities greater.
You can access and use the data of other systems in the Apollo.io system through the integrations, as this will eliminate the need for switching between different applications.
Integrate your CRM, email service provider, or marketing automation tool with Apollo.io to sync contacts, track interactions, and automate your sales and marketing processes.
Integrations with other tools will help you enhance collaboration, data accuracy, and how work can be done efficiently to yield better results for your business.
Application Programming Interfaces
APIs, or Application Programming Interfaces, are sets of definitions that allow different software systems in Apollo.io to communicate with each other.
In general, such APIs provide the ability to use and access features and data of Apollo.io from one’s own applications or systems.
The developer can then use the Apollo.io API to import contact data from Apollo.io into his own CRM system or automate some tasks in his workflow.
Thus, Apollo.io helps developers add functionalities to the platform and integrate it with other tools and systems, thus granting more utility and flexibility to the end-users.
Apollo.io Chrome extension
The Apollo.io Chrome extension makes it easy to enrich your browsing experience by allowing quick access to all features of Apollo.io from your Chrome browser.
Find and save contact info from any website, LinkedIn profiles, and other online sources—think one click.
Gather more data from your browser to further enrich the contact profiles already in Apollo.io.
It also allows adding notes and tags to contacts, which helps in keeping track of important information.
Customer support
Customer support is available in Apollo.io to help you use the platform better. If you have any questions or need help with Apollo.io you can ask for advice on how to use it better. You can contact them through email live chat or phone.
They are experts on Apollo. io and want to make sure you have a great experience. Whether you’re new to Apollo. io or have been using it for a while they are there to help you.
Apollo.io Pricing
Free Plan
- Cost: $0
- Email Credits: Unlimited (10,000/month per account)
- Mobile Credits: 60/year
- Export Credits: 120/year
- Sequence Automation: Basic (2 Sequence Limit)
- Filters: Basic
- Buying Intent: Limited (3 Intent Topics Limit) & Intent Filters
- AI-Assisted Email Writing: Limited (5k words monthly limit)
- Extensions: LinkedIn Extension, Gmail Extension
- Email Sending Limit: 250 Emails/day
- Features: Deals, CSV Export, Custom Fields
- Integrations: Zapier Integration, Limited API Access
- CRM Integrations: Advanced Salesforce & HubSpot Integration (Bi-Directional)
- Customization: Custom Stages
- Conversations: Limited (150 minutes recording limit)
- Website Visitors: Limited (track up to 10 new visitors daily)
- Plays: Limited (2 Plays Limit)
This plan offers varied features and credits for basic usage, including email sending, sequence automation, and CRM integrations. It also allows limited access to more advanced features like AI-assisted email writing and website visitor tracking.
Basic Plan
- Cost: $49 per user, per month (Billed annually)
- Email Credits: Unlimited (Minimum 120,000/year per account)
- Mobile Credits: 900/year
- Export Credits: 12,000/year
- Records Selection: Select 10,000 Records at a Time
- Buying Intent: Expanded (6 Intent Topics Limit) & Intent Filters
- Additional Features:
- Job Changes
- Outreach & SalesLoft Integration
- Advanced Filters
- Email Open & Click Tracking
- Advanced Greenhouse Integration (Bi-Directional)
- Data Enrichment
- Dialer
- Integration with All Email Providers
- A/B Testing
- Plays (20 Plays Limit)
- Manual Tasks
The Pro plan builds on top of the Free plan and adds features such as expanded buying intent topics, job changes tracking, advanced integrations with sales and email platforms, improved data management capabilities, and email tracking and testing tools.
Professional Plan
- Cost: $79 per user, per month (Billed annually)
- Email Credits: Unlimited (Minimum 120,000/year per account)
- Mobile Credits: 1,200/year
- Export Credits: 24,000/year
- Everything in Basic Plus:
- No Sequence Limit
- Uncapped Sending Limits with SendGrid
- Advanced Reports & Dashboards (Pre-Built)
- Email Reply & Meeting Tracking
- AI-Assisted Email Writing (300k words monthly limit)
- Call Recordings
- Permission Profiles
- Buying Intent (9 Intent Topics Limit) & Intent Filters
- Conversations (4,000 minutes recording limit)
- Track Website Visitors (track up to 250 new visitors daily)
Organization Plan
- Cost: $149 per user, per month (min 3 users) – discounted to $119 per user, per month when billed annually
- Email Credits: Unlimited (Minimum 120,000/year per account)
- Mobile Credits: 2,400/year
- Export Credits: 48,000/year
- Everything in Professional Plus:
- Buying Intent (12 Intent Topics Limit) & Intent Filters
- AI-Assisted Email Writing (1M words monthly limit)
- Call Transcriptions, International Dialing & Local Presence
- Customizable Reports
- Login with Single Sign-On (SSO)
- Advanced Security Configurations
- Advanced API Access
- Conversations (8,000 minutes recording limit)
- Track Website Visitors (track up to 500 new visitors daily)
- Plays (300 Plays Limit)
Apollo.io Pros And Cons
Pros:
- Extensive Database: With Apollo.io, you have access to a big database of contacts and companies that will make your search much easier while finding and reaching out to potential leads.
- Advanced Search Filters: Advanced search filters help narrow down the search criteria, hence finding very relevant prospects matching your needs.
- Contact Enrichment: Apollo.io helps to enrich your contacts with fresh information, which helps you to keep your databases accurate and complete.
- Email Sequencing: Create and automate personalized email sequences that will engage your prospects at scale, saving you a lot of time and effort in your outreach.
- Task Automation: Apollo.io allows you to automate those repetitive tasks, like follow-ups, reminders, and data entry, freeing up more time for the activities where strategy is involved.
- Integrations: Integrate Apollo.io with the most well-recognized CRMs—Salesforce, HubSpot, and Pipedrive—to ensure the greatest synchronization of data and a perfect flow of work within the system.
- Dashboards: Apollo.io allows the creation of performance dashboards, designed to represent key metrics—open rates, response rates, conversion rates—graphically, to empower you with decisions pertaining to data that can help in modifying your sales efforts accordingly.
Cons:
- Learning Curve: Apollo.io could be challenging to understand when you first start using it. This might feel overwhelming as you try to figure out all the different parts of the platform.
- Limited API Access: Depending on your plan you might not be able to use all of the platform’s API which could limit how much you can customize and expand Apollo.io to fit your needs.
Apollo.io Alternatives
- HubSpot Sales Hub: HubSpot is an all-inclusive sales platform with lead management, email tracking, task automation, and reporting. It integrates well with HubSpot CRM and marketing tools, hence providing a unified solution for sales and marketing teams.
- Pipedrive: Pipedrive is user-friendly CRM software made strictly for sales teams. Its pipeline management, integration with email, and sales reporting features will help the teams to streamline their sales process in a way that will close deals faster.
- Zoho CRM: Zoho CRM is a cloud-based CRM equipped with all the features in sales and marketing. It has lead management, email marketing, and workflow automation, making it a great choice for small to midsize businesses.
- Freshsales: Freshsales is a CRM with AI, where one can track lead scoring, email tracking, and sales forecasting within the system. It allows for features like contact management, deal tracking, and reporting to boost the productivity and performance of sales teams.
- Close: Close is a CRM platform that focuses on sales communication and lead management. It offers a variety of features, including email automation, predictive dialing, and reporting—all designed to help sales teams better engage with leads and close deals sooner.
Apollo.io Review Conclusion
Last but not least, Apollo.io gives excellent solutions for the improvement of your sales and marketing efforts.
With a large database, automation features, and smooth integrations, this platform allows companies to iron out their processes and drive growth.
Be it a small startup or a big company, Apollo.io has all that is needed to excel in attaining sales goals.
Frequently Asked Questions (FAQ) about Apollo.io
How does Apollo.io help businesses?
Apollo.io provides access to a vast database of contacts and companies, making it easier for businesses to find and reach out to potential leads. It also offers features like task automation, email sequencing, and integrations with popular CRM systems to streamline sales processes.
Is Apollo.io suitable for businesses of all sizes?
Apollo.io offers plans and features that cater to businesses of all sizes, from startups to large enterprises. The platform is scalable and customizable to fit different business needs.
How is the pricing structured for Apollo.io?
Apollo.io offers different pricing plans based on the features and usage limits required by the business. The pricing is typically based on a per-user, per-month basis, with discounts available for annual billing.
Does Apollo.io offer customer support?
Apollo.io provides customer support to assist users with any questions or issues they may have. Support is available through various channels, such as email, live chat, and phone.
Can I try Apollo.io before purchasing?
Apollo.io offers a free trial for users to explore the platform and its features before making a purchase decision. The trial period allows you to test out the platform and see how it can benefit your business.
Is Apollo.io secure?
Apollo.io takes security seriously and implements measures to protect user data. The platform complies with industry standards for data protection and privacy.
How can I get started with Apollo.io?
To get started with Apollo.io, you can sign up for a free trial or contact their sales team for more information. Once you have access to the platform, you can start exploring its features and see how it can help your business.
