SocialPilot Review 2024: Is This the Best Social Media Tool?

In this SocialPilot Review 2024, we’re here to help you understand how SocialPilot makes managing social media easier.

This guide will show you how it boosts engagement and helps your business grow. SocialPilot makes your online presence stronger.

We’ll explain its features, pricing, pros and cons so you can see how simple it is to use.

By the end, you’ll know how SocialPilot can help you shine in today’s busy online world.

Let’s jump in and see how SocialPilot can make your social media game stronger in 2024 and beyond!

What is SocialPilot?

SocialPilot is a tool that helps you manage your social media. It lets you schedule posts, handle many accounts, check how well your posts are doing, and work with others on your team, all from one place.

SocialPilot was started in 2014 by Jimit Bagadiya as a way to make managing social media easier for people like you. It became popular because it’s easy to use and has lots of helpful features.

Since then, SocialPilot has grown and added new features to meet your needs. Today, it’s used by many people around the world to manage their social media and save time.

SocialPilot is committed to being affordable and easy to use, so you can focus on making your social media presence great without spending too much time or money.

Who Can Use SocialPilot?

SocialPilot is designed to cater to a diverse range of users, including:

1. Small Businesses: SocialPilot helps small businesses boost their online visibility by providing tools to manage and schedule social media content effectively. It enables businesses to maintain a consistent presence on various social media platforms, engage with their audience, and grow their brand.
2. Marketing Agencies: For marketing agencies, SocialPilot serves as a comprehensive social media solution. It allows agencies to manage multiple client accounts, schedule posts, track performance analytics, and collaborate with team members—all from one platform. This streamlines agency workflows and enhances efficiency in managing social media campaigns for clients.
3. Multi-Location Brands: SocialPilot simplifies social media marketing for multi-location brands and franchises. It provides centralized management of social media accounts across different locations, ensuring consistency in branding and messaging. With SocialPilot, brands can effectively engage with their local audiences and maintain a cohesive online presence.
4. Enterprises: SocialPilot offers robust features tailored to meet the needs of large enterprises. It provides advanced analytics, team collaboration tools, white-label solutions, and customizable reporting options to support enterprise-level social media marketing strategies. With SocialPilot, enterprises can effectively manage their social media presence and drive engagement at scale.

SocialPilot Features

Post Scheduling

SocialPilot makes posting and managing social media content easy.

You can schedule posts for all your social networks like Facebook, Twitter, LinkedIn, and more.

It’s simple to use and connects with all the major platforms. Plus, you can share one post idea across many platforms, which is great for any brand.

SocialPilot also lets you schedule a bunch of posts at once, up to 500, including text and images. This is a big deal because other tools might struggle with this.

You can see all your scheduled posts on a calendar, so you know what’s going out and when.

SocialPilot also lets you customize your posts for each platform, like using carousel posts for Facebook and LinkedIn.

This helps your content look great and engage your audience better.

Multi-Account Management

Multi-account management is a feature in SocialPilot that lets you handle several social media accounts from one place.

It means you can manage all your accounts on different platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest, all in one dashboard.

Instead of logging in and out of each account separately, you can access and control them all from the same place.

This makes it much easier to stay organized and post consistently across all your social media platforms without switching between accounts.

Whether you’re managing personal accounts or multiple accounts for your business or clients, multi-account management simplifies the process and saves you time.

Content Curation

Content curation is a feature in SocialPilot that helps you discover and share relevant content with your audience.

Instead of creating all your posts from scratch, you can find interesting articles, videos, or images related to your industry or niche using SocialPilot’s content curation tools.

Once you find the content you want to share, you can easily schedule it to be posted on your social media channels.

This saves you time and effort while keeping your audience engaged with valuable and informative content.

Content curation is like being a curator in a museum – you select the best pieces to display to your audience, adding value to your social media presence without having to create everything yourself.

Bulk Scheduling

Bulk scheduling is a handy feature in SocialPilot that lets you schedule multiple social media posts at once up to 500 social media posts
across multiple accounts in a few clicks.

Instead of scheduling each post individually, you can upload a batch of posts, including text, images, or links, all at the same time.

This is especially useful if you have a lot of content to schedule or if you want to plan your posts for the coming days or weeks in one go.

With bulk scheduling, you can save time and streamline your social media management process, ensuring a consistent presence on your social media channels without the hassle of scheduling each post separately.

It’s like setting up a whole week’s worth of posts in just a few clicks!

Social Media Analytics

Social media analytics is a feature in SocialPilot that helps you track and analyze the performance of your social media posts and campaigns.

It provides valuable insights into how your content is performing, including metrics like reach, engagement, clicks, likes, shares, and more.

With social media analytics, you can see which posts are resonating with your audience and which ones aren’t, allowing you to make informed decisions about your content strategy.

By understanding what works and what doesn’t, you can optimize your social media efforts to drive better results and achieve your goals.

Content Library

It helps you reuse posts, hashtags, and media for your campaigns easily. Big companies really like this feature because it saves them time and effort.

With SocialPilot, you can start trying it out right away, no need for a credit card. You can change or cancel your plan whenever you want.

The Content Library makes managing your social media content simpler. You can quickly find your best and most popular posts. This makes it easy to share impactful content when you need it.

You can save time creating new posts by using stuff you’ve already made. Plus, you can keep a list of common hashtags handy, so you don’t have to look them up every time.

SocialPilot also lets teams work together on content. Everyone can add and use posts in the Content Library.

You can organize your content by adding tags and quickly find what you need with a simple search.

SocialPilot’s Content Library makes scheduling and posting on social media a breeze. You can give it a try for free for 14 days and see how it works for you!

Social Media Calendar

The SocialPilot social media calendar helps you plan and schedule your social media posts in advance.

It provides a visual representation of your content schedule, making it easy to see what you have planned for each day.

For example, if you have an upcoming product launch, you can use the social media calendar to schedule posts about the launch on different platforms like Facebook, Twitter, and Instagram.

You can also plan posts for other days to keep your audience engaged between announcements.

The calendar allows you to easily reschedule or edit posts, ensuring that your content is always on track and your posting schedule remains consistent.

The SocialPilot social media calendar is a valuable tool for streamlining your social media management and keeping your audience informed and engaged.

Client management

Client management in SocialPilot means organizing and handling the social media accounts of different clients efficiently.

Imagine you’re a social media manager working with three clients: a clothing brand, a travel agency, and a fitness coach.

With SocialPilot’s client management feature, you can create a separate space for each client.

It’s like having a folder for each one where you can keep all their social media stuff together. For example, you can schedule posts for their Instagram, Facebook, or Twitter accounts.

Let’s say the clothing brand wants to promote its new collection. You can plan posts about it and schedule them to go out at the best times.

Similarly, for the travel agency, you might post about popular destinations or travel tips. And for the fitness coach, you could share workout routines or healthy recipes.

Client management also lets you see how well each post is doing. You can check things like how many people are liking, commenting, or sharing their posts.

This helps you understand what’s working and what needs improvement.

You can easily share reports with your clients to show them how their social media is doing. You can discuss any changes or updates they might want to make to their social media plans.

Teams Management

Team management in SocialPilot allows you to collaborate and work effectively with your team members on social media tasks.

It’s like having a workspace where everyone can pitch in and contribute to your social media efforts. For example, imagine you’re part of a marketing team at a company.

With team management in SocialPilot, you can invite your team members to join your workspace.

Each person can have their own role and permissions, so you can control who can do what. For instance, you might give one person the ability to create posts, while another person can review and approve them before they go live.

Team management also makes it easy to coordinate tasks and projects. You can assign specific tasks to team members, set deadlines, and track progress.

This ensures that everyone knows what they need to do and when it needs to be done.

Team management allows for seamless communication among team members.

You can share ideas, provide feedback, and discuss strategies directly within the platform. This fosters collaboration and ensures that everyone is on the same page.

AI Assistant

Harness the power of SocialPilot’s AI Assistant to supercharge your content creation process.

This intelligent tool acts as your personal content coach, providing invaluable suggestions and guidance to enhance your social media presence.

The AI Assistant streamlines your workflow, offering content ideas, catchy headlines, and even complete posts tailored to your preferences and audience.

It’s like having a creative partner by your side, helping you generate engaging content in a fraction of the time.

Whether you’re a busy entrepreneur, a marketing professional, or a social media enthusiast, the AI Assistant is your secret weapon for crafting compelling posts that resonate with your audience.

By leveraging artificial intelligence, SocialPilot’s AI Assistant ensures that your content stands out, drives engagement, and achieves your social media goals.

Say goodbye to writer’s block and hello to effortless content creation with the AI Assistant from SocialPilot.

SocialPilot’s Browser Extension

It’s a small add-on that you can install in your web browser, such as Chrome or Firefox.

Once installed, the browser extension lets you easily share content from any webpage directly to your social media accounts.

For example, if you come across an interesting article or a cool picture that you want to share with your followers, you can simply click on the SocialPilot icon in your browser, and it will allow you to schedule a post with that content.

The browser extension also makes it easy to schedule retweets or shares of other people’s content, helping you keep your social media profiles active and engaging without having to manually copy and paste links.

Integrations

SocialPilot easily connects with many popular tools and platforms, making social media management a breeze.

You can link it with Facebook, Twitter, LinkedIn, Instagram, Pinterest, and TikTok. This means you can schedule and publish posts directly from SocialPilot to these platforms, saving you time and effort.

But that’s not all! SocialPilot also works seamlessly with content creation tools like Canva and Pixabay.

This integration allows you to create eye-catching graphics and visuals for your posts right within SocialPilot, without having to switch between different apps.

Additionally, SocialPilot integrates with URL shorteners like Bitly. This feature helps you track the performance of your links, giving you insights into how well your content is resonating with your audience.

Furthermore, SocialPilot can be connected to CRM platforms such as HubSpot and Salesforce.

This integration allows you to synchronize your social media activities with your customer management efforts, ensuring a cohesive approach to engaging with your audience.

White-label-solution

With SocialPilot’s White Label solution, you can elevate your brand by offering an AI-driven social media marketing tool customized with your branding.

This allows you to showcase the tool to your clients, enhancing your professional image and potentially attracting more business.

The White Label solution enables you to tailor the client-facing aspects of social media management to match your client’s branding and identity.

You can choose a custom URL or add your brand’s name to the web address, ensuring a consistent brand experience across all interactions.

You can customize every element of the SocialPilot tool, including colors, icons, and design, to align with your brand.

This creates a unified and branded user experience, reinforcing your brand’s identity.

The White Label solution also helps streamline communications with audiences across networks.

You can incorporate customized email addresses into existing email workflows, personalizing interactions with audiences and making emails feel more direct.

Furthermore, the White Label solution makes client onboarding seamless and efficient.

Clients can set up their own secure login details, eliminating the need for sharing credentials and enhancing security for both your agency and your clients.

The White Label setup, combined with API integrations of SocialPilot, simplifies tasks, data sharing, and custom integrations, enhancing productivity and scalability.

You can also send presentation-ready analytics reports to clients, integrating your branding into the reports and positioning your agency as a trusted marketing partner.

Social Inbox

The Social Inbox feature in SocialPilot is a centralized space where you can manage all your social media interactions from various platforms in one place.

It allows you to monitor comments, mentions, and messages across platforms like Facebook, Twitter, LinkedIn, and Instagram without having to switch between different apps or tabs.

With the Social Inbox, you can respond to comments and messages, engage with your audience, and stay on top of your social media interactions more efficiently.

This helps you maintain a timely and consistent presence on social media, build stronger relationships with your audience, and improve overall engagement with your content.

Approvals On-The-Go

SocialPilot’s Approvals On-The-Go feature accelerates your campaign processes by enabling swift approvals from clients, without the hassle of logging in.

This streamlined approach ensures quicker content publishing, enhancing efficiency and convenience for both you and your clients.

With Approvals On-The-Go, clients can review and approve content from any device, anytime, anywhere, eliminating delays caused by traditional approval methods.

The intuitive workflow allows clients to easily navigate and approve content, speeding up the approval process.

Clients receive direct approval links via email, consolidating all pending content for review on a single screen. This simplifies the review process, making it effortless for clients to approve or provide feedback on posts.

By reducing the time it takes to finalize content, SocialPilot helps you move from planning to launching faster, ensuring campaigns go live promptly.

The client-friendly experience prioritizes ease of use and accessibility, further optimizing the content review process.

Engagement

SocialPilot helps you manage social interactions effectively, leading to stronger engagement and brand presence.

With features like the Social Inbox, you can monitor comments, mentions, and reviews across various social media platforms in one place, including Facebook, LinkedIn, Google Business Profile, and Instagram.

The Social Inbox allows you to engage with your audience easily without the need to log into multiple accounts, saving you time and effort.

You can prioritize interactions and respond to important messages, mentions, and reviews promptly, enhancing customer engagement and brand advocacy.

Moreover, SocialPilot enables you to personalize your responses with emojis, images, and GIFs, making interactions more engaging and satisfying for your audience.

This helps foster customer loyalty and consistency in communication, as team members can collaborate to ensure a uniform tone and messaging.

Also, SocialPilot’s AI Assistant can help you create engaging social media content tailored to your audience’s needs, further enhancing overall engagement and effectiveness.

With SocialPilot, managing social media communications from one central inbox is simple and efficient, allowing you to build a strong brand presence and ensure customer retention.

Socialpilot Mobile App

It lets you schedule and post content, see how well your posts are doing, and interact with your followers on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

You can also stay organized by managing your content calendar and working together with your team on social media tasks, all from your mobile device.

The app keeps you updated with push notifications for important events, like when your scheduled posts are published or when someone comments on your posts.

You can also discover new content to share with your audience, making sure your social media feeds are always interesting and engaging.

SocialPilot’s Advanced Reports

SocialPilot’s Advanced Reports feature simplifies analytics reporting by allowing you to create one comprehensive report for multiple social media accounts.

With this feature, you can save time and effort by stitching together analytics reports from different profiles and networks into a single presentation-ready PDF.

Instead of manually compiling analytics from various social media platforms, Advanced Reports lets you consolidate the analytics reports of up to 10 accounts into one document.

This streamlined approach eliminates the need for downloading individual reports and allows you to manage and save combined reports conveniently from one place.

Moreover, Advanced Reports offers auto-scheduling capabilities, allowing you to deliver your compiled reports to your client’s inbox regularly without any hassle.

Simply set up your preferred reporting timeline, and the feature will automatically schedule the delivery of your reports, saving you time and ensuring consistent communication with your clients.

SocialPilot’s Advanced Reports feature is loved by thousands of users for its efficiency and convenience, making it the top choice social media management tool for over 13,000 customers.

With its powerful capabilities, Advanced Reports empowers you to scale your marketing efforts and provide valuable insights to your clients without the burden of manual reporting.

Teams Collaboration

SocialPilot is the only platform you need to work together with your team effectively on social media. It helps you create a consistent and engaging social media presence by making teamwork easy and efficient.

With SocialPilot, you can invite team members and clients to join your workspace with simple links. You can assign different roles to each member, like Admin, Manager, or Content Scheduler, to organize your work better.

Clients can quickly review and approve posts from any device without logging in multiple times, thanks to SocialPilot’s Approvals-On-The-Go feature.

You can plan your social media campaigns effortlessly using SocialPilot’s calendar, ensuring that everyone in your team is on the same page and your posts are consistent across all platforms.

Collaborate with your team on drafting posts to make sure they’re perfect before publishing. You can also schedule posts ahead of time, making it easier to plan your content calendar.

Leave comments on posts to give feedback or suggestions to your team members, making communication smoother and more effective.

You can also reuse content from your library, making it simple to keep your social media presence fresh and engaging.

RSS Feed Automation

RSS Feed Automation simplifies the process of sharing content from your preferred websites or blogs on your social media platforms. Here’s how it works:

Imagine you have a list of blogs or news websites that you frequently visit for industry updates or interesting articles.

Instead of manually copying and pasting links to share their latest posts on your social media profiles, you can use RSS Feed Automation in SocialPilot.

For example, let’s say you follow a blog that regularly publishes articles about technology trends.

You find their content valuable and want to share it with your followers on Twitter and LinkedIn.

1. You would first locate the RSS feed of the blog. Most websites have an RSS icon or a link that you can find in the footer or sidebar of the page. This RSS feed contains the latest articles or updates from the blog.
2. Once you have the RSS feed URL, you can go to your SocialPilot account and set up RSS Feed Automation. You’ll paste the RSS feed URL into the designated area and select the social media profiles where you want the content to be shared.
3. Now, whenever the blog publishes a new article, SocialPilot will automatically detect it through the RSS feed and share it on your chosen social media platforms. You don’t have to lift a finger – the process is entirely automated.

This automation saves you time and ensures that your social media profiles are regularly updated with fresh and relevant content.

It also allows you to curate content from multiple sources, providing value to your followers while establishing yourself as a knowledgeable and engaged user in your industry.

SocialPilot Review Customer Support

SocialPilot offers dedicated customer support to assist you with any questions or issues you may encounter while using the platform.

Whether you’re a beginner or an experienced user, Their support team is here to help you get the most out of SocialPilot.

You can reach out to their customer support team through various channels, including email, live chat, and phone support.

Their team is available to assist you 24/7, ensuring that you receive prompt and helpful assistance whenever you need it.

Their knowledgeable support agents are well-equipped to address a wide range of inquiries, from technical troubleshooting to account management and feature guidance.

They are committed to providing personalized and effective solutions tailored to your specific needs.

In addition to direct support, SocialPilot also offers extensive resources such as help articles, tutorials, and video guides to empower users to troubleshoot issues independently and make the most of the platform’s features.

With SocialPilot’s customer support, you can rest assured that you’ll receive timely and reliable assistance to help you succeed in your social media marketing efforts.

SocialPilot Review Pricing

The breakdown for the Agency+ plan

1. Monthly Cost: $200 per month
2. Billing Frequency: Billed monthly, meaning you’ll be charged $200 each month.
3. Features Included:

• 50 Social Media Accounts: Connect up to 50 different social media accounts across various platforms like Facebook, Twitter, LinkedIn, Instagram, and more.
• Unlimited Users: There’s no limit on the number of users who can access the platform under your account. This enables seamless collaboration within your team.
• Unlimited Clients: Manage social media accounts for an unlimited number of clients or brands.
• Client Approval: Obtain client approval before publishing content on their behalf, ensuring quality control and meeting client expectations.
• Content Library: Access a content library to store and reuse content, streamlining content creation and management processes.
• White Label: Customize the platform with your own branding, providing a branded experience for your clients.

Free Trial: You can try the Agency+ plan for free without providing credit card information. This allows you to explore the features and functionalities before committing to a subscription.

In summary, the Agency+ plan offers comprehensive features tailored for agencies and businesses managing multiple social media accounts for clients, all at a monthly cost of $200.

The Most Popular Agency plan

1. Monthly Cost: $100 per month
2. Billing Frequency: Billed monthly, meaning you’ll be charged $100 each month.
3. Features Included:

• 30 Social Media Accounts: You can connect up to 30 different social media accounts across various platforms such as Facebook, Twitter, LinkedIn, Instagram, and more.
• 6 Users: Access the platform with up to 6 users, allowing collaboration within your team.
• Unlimited Clients: Manage social media accounts for an unlimited number of clients or brands.
• Client Approval: Obtain client approval before publishing content on their behalf, ensuring quality control and meeting client expectations.
• Content Library: Access a content library to store and reuse content, streamlining content creation and management processes.

Free Trial: You can try the Agency plan for free without providing credit card information. This allows you to explore the features and functionalities before committing to a subscription.

In summary, the Most Popular Agency plan offers essential features at a monthly cost of $100, making it suitable for agencies and businesses managing multiple social media accounts.

The Small Team plan

1. Monthly Cost: $50 per month
2. Billing Frequency: Billed monthly, meaning you’ll be charged $50 each month.
3. Features Included:

• 20 Social Media Accounts: Connect up to 20 different social media accounts across various platforms like Facebook, Twitter, LinkedIn, Instagram, and more.
• 3 Users: Access the platform with up to 3 users, enabling collaboration within your small team.
• Content Library: Access a content library to store and reuse content, streamlining content creation and management processes.

Free Trial: You can try the Small Team plan for free without providing credit card information. This allows you to explore the features and functionalities before committing to a subscription.

In summary, the Small Team plan offers essential features at a monthly cost of $50, making it suitable for small teams managing multiple social media accounts.

The Professional plan

1. Monthly Cost: $30 per month
2. Billing Frequency: Billed monthly, meaning you’ll be charged $30 each month.
3. Features Included:

• 10 Social Media Accounts: Connect up to 10 different social media accounts across various platforms such as Facebook, Twitter, LinkedIn, Instagram, and more.
• 1 User: Access the platform with one user account.

Free Trial: You can try the Professional plan for free without providing credit card information. This allows you to explore the features and functionalities before committing to a subscription.

The Professional plan offers essential features at a monthly cost of $30, making it suitable for individuals or small businesses managing a limited number of social media accounts.

SocialPilot Review Pros and Cons

Pros

1. Ease of Use: SocialPilot offers a user-friendly interface, making it easy for individuals and teams to manage their social media accounts effectively.
2. Multi-Platform Support: It supports a wide range of social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more, allowing users to manage all their accounts from one platform.
3. Scheduling Flexibility: you can schedule posts in advance, helping them maintain a consistent presence on social media without having to be online all the time.
4. Collaboration Tools: SocialPilot allows team members to collaborate on social media tasks, making it easier for businesses to manage their accounts collectively.
5. Analytics and Reporting: The platform provides analytics and reporting tools to track the performance of social media campaigns, helping users understand what content resonates with their audience.
6. Content Discovery: SocialPilot offers content discovery features, helping users find relevant content to share with their audience, saving time on content creation.
7. Affordable Pricing: SocialPilot offers various pricing plans to suit different needs and budgets, making it accessible to individuals, small businesses, and larger organizations alike.

Cons

1. Lack of Social Advertisement Management: SocialPilot does not offer features for managing social media advertisements directly within the platform. You need to use separate tools for ad management.
2. Limited Integrations: While SocialPilot integrates with various platforms, it may lack some integrations that users commonly rely on, such as WordPress.
3. No AI Image Generator or Visual Content Creator: Unlike some competitors, SocialPilot does not offer built-in tools for generating images or creating visual content. you may need to upload or import visuals from external tools like Canva.

SocialPilot Alternatives

1. Buffer: Buffer is a popular social media management platform that offers scheduling, analytics, and publishing tools for businesses and individuals. It provides a user-friendly interface and supports various social media platforms.
2. Hootsuite: Hootsuite is another widely used social media management tool that offers features like scheduling, monitoring, and analytics. It is known for its robust set of features and integrations with various social media platforms.
3. Sprout Social: Sprout Social is a comprehensive social media management platform that offers features like scheduling, monitoring, analytics, and engagement tools. It is popular among businesses of all sizes for its advanced capabilities.
4. Later: Later is a visual social media planner and scheduler specifically designed for Instagram, but it also supports other platforms like Facebook, Twitter, and Pinterest. It offers features like content calendar planning and analytics.
5. MeetEdgar: MeetEdgar is a social media automation tool that helps businesses schedule and recycle content across multiple platforms. It focuses on evergreen content and offers features like content categorization and automatic posting.
6. CoSchedule: CoSchedule is a marketing calendar and social media management platform that helps businesses plan, schedule, and publish content across various channels. It offers features like drag-and-drop calendar planning and social analytics.
7. SocialChamp stands out as a comprehensive solution for social media management. It offers robust features for scheduling, content curation, and performance analysis across multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram. With its collaborative tools, teams can work seamlessly together on campaigns. SocialChamp’s flexible pricing plans make it an ideal choice for businesses and marketers seeking an efficient and user-friendly platform to enhance their social media presence.

SocialPilot Review Conclusion

SocialPilot is a great tool for managing your social media. It’s easy to use and has lots of helpful features, like scheduling posts and seeing how well they’re doing.

It helps you save time and work better with your team. Even though it needs some improvement, its benefits make it worth it for improving your social media presence.

Frequently Asked Questions (FAQs) About SocialPilot