Omnisend Review 2024: Powering Your Marketing Success

In the fast-changing world of digital marketing, businesses need to stay ahead to succeed.

Omnisend is a powerful marketing tool that helps businesses of all sizes improve their marketing tactics and achieve success.

In this detailed review of Omnisend for 2024 we will look at how this advanced platform is changing the game for marketers everywhere. It offers great efficiency customization and impact.

Join us as we uncover the tools and features that make Omnisend the driving force behind your marketing triumphs.

What is Omnisend?

Omnisend Omnisend is a top marketing automation platform that has changed a lot since it first started. It was originally called Soundest in 2014 and was mainly used for email marketing by online stores.

But as time went on Soundest grew and became Omnisend in 2018- This name change showed that the platform now offers more than just email marketing – it also helps with marketing across different channels.

Omnisend keeps coming up with new ideas and tools to help businesses create personalized marketing campaigns. They offer tools for email SMS push notifications and more.

Their easy-to-use platform and automation features are liked by marketers who want to improve their marketing and get better results.

Today over 100,000 businesses around the world from small startups to big companies use Omnisend.

Omnisend is dedicated to coming up with new ideas and making sure customers do well.

They are a leader in marketing automation which helps businesses of all sizes thrive in today’s tough online market.

Omnisend Key Features

Email Marketing

Omnisend’s email marketing tool helps you create attractive emails easily with a simple editor.

You can personalize messages based on customer data and behavior to increase engagement and sales.

Automated email workflows allow you to guide potential customers towards making a purchase.

Audience segmentation makes sure that the right content reaches the right people.

A/B testing helps make email campaigns better while detailed analytics and reports give useful information about how the campaigns are doing.

Connecting with e-commerce platforms and CRM systems makes it easier to work and keeps customer data organized so you can make sure customers have a smooth experience and see real results.

Marketing Automation

Omnisend’s automation feature helps you create and set up automatic workflows that send messages to customers based on their actions.

These workflows can include welcome emails, reminders for abandoned shopping carts order confirmations, and more.

By automating these tasks you can save time work more efficiently and send important messages to your customers without doing it by hand.

Advanced segmentation features help target specific groups accurately so that each message connects with the right people.

Multichannel Marketing

Multichannel marketing means reaching out to customers through different ways like email SMS push, notifications, and social media.

Omnisend is great at helping you run multichannel marketing campaigns smoothly.

With Omnisend you can create and handle campaigns on various channels all in one place.

This makes sure your messages and branding stay the same across all points of contact.

This method lets you connect with customers wherever they are which makes it more likely they will engage and make purchases.

Whether you’re sending personalized emails targeted SMS messages or relevant push notifications, Omnisend’s multichannel marketing features help businesses effectively reach their audience and get results.

Integrations

Omnisend makes it easy for businesses to connect with different e-commerce platforms CRM systems and tools.

This helps them improve their marketing and work more efficiently. When you use Omnisend with your current tools, you can share customer information keep track of interactions, and provide a better more personalized experience for your audience.

Omnisend makes it easy for you to connect with popular e-commerce platforms such as Shopify WooCommerce and BigCommerce as well as CRM systems like Salesforce and HubSpot.

With integrations from Omnisend, it will be easy to take full advantage of your current setup and unlock the best results for your marketing campaigns.

Analytics and Reporting

Omnisend has strong tools to analyze and report on how well your marketing campaigns are doing.

By using advanced segmentation and learning about your audience, you can better understand what your customers are doing.

The customizable dashboards and reports make it simple to see and study how your campaigns are performing.

Automated reporting features help you easily share insights with others so you can keep track of measures and improve your marketing efforts efficiently.

Forms

Omnisend’s form-building tool lets you make personalized signup forms that fit well with your website or landing pages.

Using Omnisend, you can create attractive forms easily by dragging and dropping elements helping you get more leads and expand your list of subscribers.

If you want to gather email addresses phone numbers or other details from customers Omnisend’s forms can be customized to suit your needs.

Furthermore, by using advanced targeting and segmentation options you can make sure that the right forms are shown to the right people at the right time making them more effective.

A/B Testing

A/B testing with Omnisend is a strong feature to enables you to make your marketing campaigns as optimized as possible.

You will be able to create different variations and see for yourself what works better.

You will be able to create several versions of your emails, subject lines, and content, or send times and test them with Omnisend against each other to find out which one performs best with your audience.

Again, you will have open rates to track, click-through rates, conversion rates, and so on. With these as key metrics to measure, you’ll then be in a position to make data-driven decisions toward the improvement of your campaigns.

A/B testing in Omnisend means the possibility to change various elements of your marketing in constant movement for perfection.

Omnisend Form Builder

Omnisend Form Builder is a flexible tool that makes capturing leads and growing your subscriber list really easy.

Omnisend offers signup forms that will blend seamlessly with your website or landing page.

The easy-to-use editor lets you create forms that look stylish and match your brand.

This allows you to collect email addresses, phone numbers, or other customer information using the Omnisend form builder. You can customize the form to fit your preferences.

Landing Pages

Omnisend’s landing page builder helps you make attractive landing pages that can help you get more people to buy your products or sign up for your emails. You don’t need to be a tech expert to use it.

It has an easy-to-use editor that lets you drag and drop different elements to design your landing page.

You can make it look just the way you want so it matches your brand’s style and message.

Whether you’re launching a new product, running a sale, or trying to get more people to sign up, Omnisend’s landing page builder has templates and tools that you can customize to fit your needs.

It also has forms and buttons that make it simple to collect information from visitors and get them to take action.

Omnisend’s landing page builder helps you make landing pages that work well with your marketing automation.

This makes sure your audience has a smooth experience from their first interaction to when they make a purchase.

SMS marketing

Omnisend’s SMS marketing tool helps you reach your audience on their phones with messages that are personalized and aimed at getting them engaged and making purchases.

You can make special SMS campaigns that are just right for what your customers like and how they act which will help your marketing work better.

Whether you’re sending out deals, updates on orders, or reminders about events, Omnisend’s SMS marketing tool fits right in with what you already do making sure everything looks and feels the same across all your channels.

You can target specific groups really well and set up messages to go out automatically at the best times for the most impact.

And on top of all that you can keep an eye on how your SMS campaigns are doing and change things up to get even better results as time goes on.

Omnisend’s SMS marketing tool helps you reach your audience no matter where they are increasing interaction and building better relationships with your customers.

Web push-notification

Omnisend’s feature for web push notifications lets you interact with your audience even when they’re not actively looking at your website.

Using Omnisend you can send specific messages directly to your subscribers’ computers or phones to encourage them to take action or come back to your site.

Whether you’re advertising a new product announcing a sale or offering personalized deals web push notifications are a great way to get your audience’s attention and increase sales.

Omnisend’s web push notification feature also lets you target specific groups of your audience with customized messages for better relevance and impact.

You can use automation to schedule notifications to be sent at the best times based on your subscribers’ actions which can increase engagement.

You actually can judge their performance and work out better strategies for future success when you monitor your web push notification campaigns in real time and analyze the data.

Omnisend’s web push notification feature empowers you to stay connected with your audience and drive engagement, no matter where they are.

Segmentation

Segmentation is very important in Omnisend’s marketing toolkit. It helps you divide your audience into different groups based on things like demographics, what they have bought before, how engaged they are, and more.

Omnisend’s segmentation feature lets you create campaigns that are aimed at specific groups of customers.

By making your messages fit the needs and likes of each group, you can make them more relevant and get better results.

When you’re sending emails text messages notifications or running ads segmentation helps you send the right message to the right people at the right time.

Omnisend’s easy-to-use tools for segmentation help you make groups that update on their own based on what your customers do.

This means your marketing stays effective and on point, as time goes on.

And with advanced options for segmentation like predictive grouping and RFM analysis, you can learn more about your audience and improve how you target them for the best results.

Omnisend’s segmentation feature helps you personalize your marketing and make your campaigns successful.

Personalization

Personalization is very important to Omnisend when it comes to marketing. This means creating special experiences for your audience that really mean something to them.

Omnisend helps you use customer information to send personalized messages through email SMS push notifications and more.

When you use personalization you can talk to your customers by name, suggest products they might like based on what they’ve bought before, or send them special deals based on what they’ve looked at online.

This helps you connect with your audience on a personal level keeping them interested and loyal.

Omnisend has lots of ways to personalize messages like using different types of content suggesting, products, and dividing customers into groups based on their interests.

This helps you send messages that are just right for each customer.

By using personalization you can make strong connections with your audience encourage them to take action and get better results for your business in the end.

Customer-Support

Omnisend cares a lot about helping their customers so they can use their platform well and reach their marketing goals quickly.

They have a team ready to help you through live chat email or phone whenever you need it.

If you have any problems, need help using certain features, or want advice on the best ways to do things Omnisend’s support team is there to give you quick and useful help.

Omnisend also gives you lots of information tutorials and tools so you can learn and figure things out on your own when you need to.

They really want to make sure you have a good experience using their platform and do well with your marketing.

On average their team helps you in three minutes or less no matter what time zone you’re in 24 hours a day 7 days a week.

Omnisend Pricing

Omnisend Pro plan pricing

• Monthly Cost: $59 per month
• Contacts Limit: Up to 2,500 contacts
• Emails: Unlimited emails
• Web Push Notifications: Unlimited
• Success Manager: Available (additional cost starting from $400)
• 24/7 Priority Support: Included
• Advanced Reporting: Included
• Bonus: 3,933 free SMS credits per month (equal to the price of your monthly plan)

The Pro plan is best for high-volume senders who want to leverage SMS marketing next to email and web push notifications.

It provides unlimited emails, web push notifications, advanced reporting, and priority support, basically making it feature-packed for any business serious about audience engagement. In an attempt to sweeten the deal, the plan comes with free SMS credits every month.

Omnisend’s Standard plan pricing

• Monthly Cost: $16 per month
• Contacts Limit: Up to 500 contacts
• Emails: 6,000 emails per month
• Web Push Notifications: Unlimited
• Success Manager: Available (additional cost starting from $400)
• 24/7 Priority Support: Included
• Free Gift: $1 in free SMS credits to try

It’s the most sought-after Standard plan, ideal for growing and medium-sized businesses with a focus on email marketing.

With this plan, enjoy an allowance of 6,000 e-mails per month, unlimited web push notifications, and priority support. This bundle of features is just what your business needs to stay in touch with the audience effectively.

Free $1 in SMS credits also let you check SMS marketing capabilities and value that Omnisend brings to the table.

Omnisend’s Free plan

• Monthly Cost: $0 per month
• Contacts Limit: Up to 250 contacts
• Emails: 500 emails per month
• Web Push Notifications: 500 per month
• Free Gift: $1 in free SMS credits to try

The Free plan is tailored for starting businesses or those interested in exploring Omnisend’s features.

With a generous allowance of 500 emails and 500 web push notifications per month, you can begin engaging with your audience through multiple channels.

The free $1 in SMS credits provide an opportunity to test out SMS marketing capabilities and experience the value of Omnisend’s platform at no cost.

Transform Your Online Business into a Thriving Success

NOTE: Omnisend’s pricing is based on the number of contacts in your subscriber list. As the number of contacts increases, the pricing tier adjusts accordingly. For specific pricing details based on your contact list size, you can check out Omnisend’s pricing page for accurate and up-to-date information.

Omnisend Pros and Cons

Pros

• Multichannel Marketing: Omnisend lets you connect with your audience using different ways like email SMS web push notifications and more. This helps you interact with customers no matter where they are.
• Automation: The platform has strong automation tools that let you create automatic workflows for tasks such as sending welcome emails and reminding customers about abandoned carts. This helps save time and makes things easier for you.
• Advanced Segmentation: With Omnisend you can divide your audience into different groups based on things like age, how they act, and what they have bought before. This helps you create campaigns that are focused and tailored to each specific group.
• Integrations: Omnisend works well with many popular e-commerce platforms CRM systems and other tools. This makes it easy for you to connect your data and make your work more efficient.
• Analytics and Reporting: The platform gives you detailed analytics and reporting tools so you can monitor how well your campaigns are doing and improve your strategies for better outcomes.

Cons

• Limited SMS Credits: Omnisend has the ability to do SMS marketing but they might not give you a lot of free text message credits. You might have to pay extra for more credits which could be a problem for people on a tight budget.
• Template Customization: Omnisend offers ready-made templates for emails and marketing materials but the customization choices are a bit limited compared to other platforms. This may make it harder for you to create content that is truly unique and matches your brand.

Omnisend Alternatives

• Mailchimp: Mailchimp is a well-liked email marketing tool that has many useful features like automating emails, organizing audiences, and analyzing data. It can also connect with different online shopping platforms and tools.
• Klaviyo: Klaviyo is a marketing automation platform specifically designed for e-commerce businesses. It offers advanced segmentation, personalized messaging, and predictive analytics to help businesses drive sales and increase revenue.
• ActiveCampaign: ActiveCampaign is a comprehensive marketing automation platform that offers email marketing, automation workflows, CRM, and sales automation features. It provides robust segmentation capabilities and integrates with a wide range of third-party tools.
• Sendinblue: Sendinblue is an all-in-one marketing platform that offers email marketing, SMS marketing, and marketing automation features. It provides customizable templates, advanced segmentation, and real-time reporting to help businesses engage with their audience effectively.

You can check out my review on MailerLite.

You can also check out my review on AWeber.

My Final Verdict For Omnisend Review 2024

After looking closely at what Omnisend offers in terms of features pricing and customer support I think it’s a great option for businesses who want to make their marketing easier and get good results.

Omnisend has strong automation tools, different ways to market to customers, and advanced features for organizing customers.

This helps businesses connect with customers and meet their marketing goals.

While it might take some time for beginners to learn how to use Omnisend, the overall value and usefulness of Omnisend make it a good pick for businesses of any size.

FAQs about Omnisend Review 2024