If you’re interested in a comprehensive Justuno Review for 2024, then you’ve come to the right post.
Justuno is a premier conversion rate optimization (CRO) platform that provides businesses with the tools they need to increase online sales.
In this review, we’ll take a look at what makes Justuno so special, its pricing, and the advantages and disadvantages of using the platform.
Plus we’ll give some options to the other considerers out there that might help you maximize your conversions.
Whether you are a professional marketer or a novice, this review will help you make a decision.
Table of Contents
What is Justuno?
Justuno is a conversion rate optimization (CRO) company that provides you with the ability to increase online sales and customer engagement through a powerful suite of tools.
Justuno is built for e-commerce and online marketing and includes many useful features like pop-ups, banners, email capture forms, and personalized product recommendations.
These tools enable you to develop targeted campaigns that focus on lead capture, cart abandonment, and conversion increase.
Justuno works well with the most common e-commerce platforms such as Shopify, Magento, and BigCommerce, so it is a flexible software for businesses no matter how big or small.
Justuno allows you to fine tune your user experience with advanced targeting and segmentation, AI driven recommendations, and robust analytics all designed to drive maximum revenue.
Justuno Features
Custom Segmentation
Custom Segmentation is one of the most powerful features of Justuno because it allows you to divide your website visitors into different segments based on a variety of different things.
This allows you to target your messaging and promotions to various segments of your audience, ensuring the most possible relevance and interaction.
With Custom Segmentation, you can filter visitors according to their behavior (such as pages visited, time spent on site, or previous purchases), demographics (like location, device type, or language), and even referral sources (such as traffic from social media, search engines, or email campaigns).
By breaking it down to this small of a segment, you can tailor the experience for each group, and the probability of conversion is much higher.
Such as offering a welcoming discount to first time visitors, or displaying to repeat customers product recommendations based on their past browser history, or even free shipping to certain regions.
With Custom Segmentation, you can be sure that each contact is meaningful, interesting, and engaging, which leads to greater engagement, less cart abandonment, and better conversion rates as a whole.
This is a key element for any business that wishes to maximize their marketing strategies and ensure that the correct message is sent to the correct person at the correct time.
Email & SMS Verification
Email SMS Verification in Justuno is an important tool that allows you to be sure that the contact information you are gaining from your website visitors is real and usable.
This tool will automatically check the validity of email addresses and phone numbers that are submitted through your lead capture forms or pop-ups, ensuring that your list remains clean and high quality.
Email SMS Verification improves the deliverability of your email and SMS marketing campaigns by weeding out false or misspelled data, allowing your messages to get to the real, interested users.
So for email verification justuno simply checks to see if the email addresses are formatted correctly and if the domain actually exists and can accept mail.
The system checks to see that the number is real and active, so you don’t send messages to phantom numbers.
Not only does this increase your delivery rates but it also decreases the likelihood of your messages being marked as spam and avoids the extra costs of sending to bad contacts.
You can also build trust with your audience through Email SMS Verification in your campaigns because you can ensure that no one has to experience that terrible feeling of having an email bounce back or an SMS message say undelivered.
This is especially helpful to companies who email and sms market heavily because it allows your communication to not only be efficient but effective which in the end leads to higher conversion rates and happier customers.
Workflow Builder
Justuno’s Workflow Builder is a very powerful tool because it allows you to create automated, multi-step marketing campaigns that are triggered by certain behaviors and interactions that your visitors have on your site.
With this tool you can create intricate work flows that walk users through a tailored experience from the time they enter you site until the point of conversion.
With the Workflow Builder, you can map out different customer journeys by setting specific triggers, conditions, and actions that respond to visitor behavior in real time.
For instance, you can create a workflow that triggers a pop-up offering a discount code when a visitor scrolls to a certain point on a product page, followed by an exit-intent message if they try to leave the site without making a purchase.
Then if the visitor leaves without completing their order, the workflow will send a follow up email or SMS to remind them, or perhaps offer them some more enticement to finish their order.
Each step in the workflow can be customized with different messaging, offers, and targeting criteria, ensuring that your campaigns are highly relevant and effective.
The Workflow Builder is designed to be intuitive and easy to use, even for those without technical expertise.
It has a drag-and-drop interface so you can see and place and connect the different parts of your workflow and easily see how it’s going to work out.
This visual approach does not only make it easy to build complicated campaigns, but also gives you the ability to spot and perfect any weak spots in the customer journey.
With the Workflow Builder, you can easily automate repetitive tasks, maintain consistent messaging across multiple touch points, and build seamless, personalized experiences that drive engagement and conversions.
Whether you’re running a simple lead capture campaign or a more intricate series of promotional offers, the Workflow Builder empowers you to craft highly targeted and effective marketing strategies with minimal manual effort.
A/B & Multivariate Testing
A/B Multivariate Testing is one of the most powerful tools that Justuno offers, and it allows you to test different versions of your marketing campaigns and on-site messaging to see which performs best.
Which is necessary to test and tweak your approaches and achieve the highest possible conversion rates through actual user experience and feedback.
A/B Testing –is the act of creating two versions of a single element (i e, a popup window, banner, call-to-action) and pitting them against one another to see which one performs better.
For instance, you could test one heading against another, or one button color versus another, to see which one receives more clicks, or more leads.
This way, you can see exactly which changes make the most difference in how your audience reacts to your campaign, and you can make decisions about what to do based on that data.
Multivariate Testing, which is a more advanced form of testing that tests multiple elements at once.
It is called multivariate testing and instead of testing one element at a time you can test many different versions of many different elements (i.e. e headlines, graphics, button placement, etc. and see what combination works best to achieve your goal.
This method provides a more comprehensive view of how elements interact and influence each other, helping you identify the most effective overall configuration for your marketing materials.
And Justuno’s A/B and multivariate testing features are very user friendly. The platform offers a visual interface that makes it easy to set up and manage your tests, track performance metrics, and analyze results.
You can track all the pertinent metrics like conversion rates and click through rates and engagement levels and see which ones do best.
With A/B and multivariate testing you can constantly tweak your marketing efforts, user experiences, and by doing so increase your conversions.
This iterative approach ensures that your campaigns are always optimized based on real user feedback and behavior, leading to more effective and impactful marketing efforts.
Landing Pages
Landing Pages are a key tool in Justuno that allows you to construct extremely focused and powerful gateways into your promotional efforts.
These types of single web pages are designed to attract user information, conversions and are used for the purpose of specific business objectives like lead generation, offering incentives or selling products.
Justuno provides a landing page builder that allows you to create and tailor these pages without coding.
It has a drag-and-drop interface so it’s easy to add and organize headlines, images, forms, call to actions buttons etc.
They have many professionally designed templates you can choose from or if you want to build a landing page from scratch you can do that too, that way your design matches your brand and your campaign goals.
The landing page builder ties in perfectly with the other Justuno features like popup forms and analytics.
With this integration you are able to see the performance of your landing pages in real time and provide the same user experience on multiple touchpoints.
Through the use of advanced targeting and segmentation, you can make sure that your landing pages reach the most applicable audience, therefore increasing the chance of conversion.
Not only that but Justuno’s landing pages are also fully responsive, meaning that they will look and function perfectly on desktops, tablets, and smartphones alike.
Mobile optimization is very important because it allows users to have the same experience no matter what device they are using.
With Justuno’s landing pages you can develop targeted, high converting landing points for your campaigns, simplify your lead gathering, and optimize your marketing power.
These pages are critical in attracting user interest, fostering engagement, and accomplishing your business goals in a very focused and quantifiable manner.
Quizzes & Surveys
Quizzes and Surveys in Justuno are interactive tools that allow you to engage your website visitors in a meaningful way while collecting valuable insights about their preferences, behaviors, and needs.
All of these are to make it more interactive for the user, to get data, to track the user, to make a “personalized customer experience” which in turn will make the user more engaged and more likely to convert.
Quizzes can be utilized to lead users through a set of questions that would allow them to find products or services that are suitable for them.
Such as an e-commerce site that has a quiz to determine what skincare regimen is best for a customer and their skin type and problems.
The quiz results can then direct users to recommended products, increasing the likelihood of purchase by offering a personalized shopping experience.
Surveys, however, are a great way to receive feedback, determine customer satisfaction, and get an idea of what your audience is searching for.
Justuno lets you design custom surveys that can either be placed within your site or appear at certain stages of the user’s experience.
You can question them about how their experience was, what they liked, didn’t like, or whatever you feel is important to your business.
This data can be used to refine your marketing strategies, improve products, or tailor future communications to better meet customer needs.
Whether it’s adding a quiz or survey into your Justuno campaigns which can be launched off of various user behavior stimuli such as post purchase, at point of exit, or after a certain period of time has elapsed on your site.
The best part is that the results are all analyzed in Justuno’s analytics dashboard so you can see exactly what’s working, and what’s not, and gain some insight on how to improve your products and marketing campaigns.
Justuno’s quizzes and surveys are mobile-friendly– so users don’t have to worry about awkward pinching and zooming.
They also have lead capture, you know where you can ask for email addresses or phone numbers for the quiz results or survey submission.
Not only does this get participation, but it also expands your contacts for future marketing.
By incorporating quizzes and surveys into your Justuno campaigns, you can create a more engaging, personalized experience for your visitors while gathering the data needed to optimize your marketing efforts and drive conversions.
These are very helpful in getting to know your audience and providing what they want.
AI Product Recommendations
AI Product Recommendations are a great tool in Justuno that will help make your shopper’s experience that much better, it delivers real time product recommendations to your visitors on your site.
Using sophisticated artificial intelligence, this tool studies customer habits, including browsing history, buying tendencies, and clicks on your site, and then suggests products to each unique shopper that are most likely to interest them.
Not only does this make the customer more likely to purchase something, but it also increases the AOV (average order value) and overall customer satisfaction.
The artificial intelligence-based system continually learns from visitor data, leading to increasingly accurate recommendations over time.
Say, for instance, if a user consistently browses or purchases outdoor gear, the AI will be more inclined to display hiking boots or camping supplies the next time they log in.
These suggestions can be shown in popups, banners, or right on the product page so they don’t interrupt the shopping experience of the user.
Justuno’s AI Product Recommendations are completely customizable, so you decide where they are placed, how they appear, and which products are featured.
You can set rules to feature new products or best sellers, or to cross-sell and up-sell related products.
It also allows for dynamic content, so the recommendations can be constantly changing based on what the visitor is doing, allowing a very relevant and interactive experience.
With the AI Product Recommendations’ integration with other Justuno features like A/B testing and analytics, you can test the effectiveness of these recommendations and make them better.
Such as testing different layouts of recommendations or product groupings to see which one yields the greatest amount of user engagement and conversions.
Abandoned Cart Reminders
Abandoned Cart Reminders is a strategic feature in Justuno used to recover lost sales by targeting visitors who have added items to their shopping cart, but left your site without purchasing.
That’s a key factor in cutting down on the number of abandoned shopping carts, one of the big stumbling blocks in e-commerce.
If a visitor leaves with items in their shopping cart, Justuno can be set up to send a series of reminders (email, SMS, on-site pop-ups, etc. to that visitor in an attempt to get them to come back and finish their order.
These can also be tailored with the items left in the cart, specific wording, and sometimes even special deals such as discounts or free shipping in order to entice a second look.
The reminders can be customized to fit your schedule, with the first reminder sent within one hour after abandonment and the subsequent reminders spread out over the next few days.
Justuno’s abandoned cart notifications are extremely customizable, from changing the message based on the dollar amount of the cart, the category of product left behind, or the shopping history of the customer.
The integration capabilities of Justuno’s abandoned cart reminders would allow them to be synced with your email marketing or CRM system so that there is a cohesive and organized follow up process.
The integration of this allows you to monitor how well your reminders are doing, and how many accounts you are recovering, and allows you to also tweak your approach to ensure optimum conversion.
Abandoned Cart Reminders can drastically cut down on lost sales, boost conversion rates, and just overall improve your revenue.
Not only does this save lost sales, but it improves the shopping experience by letting the customer know that you care about their shopping experience and are willing to give them incentives in order to complete it.
Pop-ups
Justuno pop-ups are one of the most flexible and powerful ways to grab your visitor’s attention, convert, and create an interactive experience on your website.
These popups can be tailored to your site and strategically placed to promote special deals, build email lists, decrease shopping cart abandonment, and direct users to certain actions like subscribing to a mailing list or buying a product.
Justuno has a popup builder that allows you to design beautiful popups with no coding experience whatsoever, just a simple drag and drop.
They have a bunch of pre-made templates to choose from or you can start from scratch but either way you make sure that the pop-ups match the colors of your site and your brand’s message.
Each pop-up can be tailored with custom images, text, buttons, and forms to match your campaign goals. One of the key strengths of Justuno’s pop-ups is their advanced targeting and triggering capabilities.
You can make these pop-ups activate when a visitor does a certain action, like scrolling 50% down a page, or spending X amount of time on your site, or when they’re trying to leave your page (this is called exit-intent).
This precise targeting ensures that your messages reach the right audience at the most opportune moment, increasing the likelihood of engagement and conversion.
Not to mention, the Justuno pop-ups can be tailored to different segments of visitors (i. e. new v. s. returning, location, device type, referral source).
That personalization makes for a more pertinent and interesting experience for every user, which in turn makes your campaigns all the more potent.
Justuno also has A/B testing on the pop-ups so you can test different designs, wording, triggers and see which ones perform best.
You can even track conversion rates, click-through rates, and engagement levels to see which pop-ups are most effective.
Also, Justuno’s popups are mobile-optimized so they will load properly and work well on all mobile devices (phones and tablets).
This is a mobile-accessible approach that is vital for getting to the consumer of today who is always on the go.
You can use Justuno pop ups to capture leads, advertise specials, decrease cart abandonment, and navigate visitors down the path of the customer journey which in turn will result in increased conversion rates and a much more interactive user experience.
Lead Capture with Shop
Lead Capture with Shop in Justuno is a new idea of acquiring important customer data and at the same time providing a shopping experience.
This two-in-one method combines lead generation and e-commerce in one, so you can attract visitors, get their contact information, and lead them right into a sale, all while keeping it all together.
This feature is particularly effective for creating pop-ups or forms that not only capture leads but also immediately direct them to shop for products related to their interests or the promotion offered.
For example, you might create a lead capture pop-up that offers a discount code in exchange for an email address.
So that when the user fills out the information it takes them to a certain product page or a customized group of items that correlate with the promotion.
This nice flow from lead capture to shopping keeps the visitor interested and more likely to convert. Justuno’s Lead Capture with Shop is very flexible, you can tweak the design, message, and functionality to make it fit your brand and your campaign goals.
You can choose from various lead capture formats, such as pop-ups, banners, or embedded forms, and pair them with targeted product suggestions or shopping incentives.
That level of personalization makes the experience more relevant and appealing to each visitor, increasing the possibility of not only capturing the lead but also making the sale.
This also ties in nicely with Justuno’s advanced segmentation and targeting tools, so you can show your lead capture forms only to certain segments of visitors based on their behavior, demographics, or how they found your site.
This targeted approach ensures that your lead capture efforts are focused on the most promising prospects, maximizing your conversion rates.
The Lead Capture with Shop by Justuno is mobile-friendly so this means that the experience is not only limited to desktops but is just as effective on smartphones and tablets.
This is crucial for reaching a wider audience and catering to the growing number of mobile shoppers. By combining lead generation with immediate shopping opportunities, Justuno’s Lead Capture with Shop feature not only helps you grow your email list but also drives instant revenue by encouraging immediate purchases.
This combined strategy allows for a more seamless customer experience where the interested prospect can easily become a satisfied customer without ever having to leave the initial experience.
Integrations
The integrations in Justuno are great because they enable you to connect Justuno with various other tools, creating a cohesive marketing ecosystem that functions harmoniously.
Some of these integrations are with common CRMs such as HubSpot and Salesforce, but also with email marketing software like Mailchimp and Klaviyo.
With the integration of these tools Justuno makes sure that all the information that is gathered through the pop-ups, forms, and other lead capture devices are automatically synchronized with your CRM or email marketing program.
That way, nothing falls through the cracks, ensuring follow-up correspondence and personalized marketing campaigns for better lead nurturing.
Justuno connects with e-commerce platforms like Shopify, Magento, and BigCommerce. Utilize advanced on-site messaging and product recommendations within your store for a better shopping experience.
Not only do these integrations make your workflows more seamless, but they allow you to utilize your current tools to the fullest potential, ultimately allowing your marketing to be that much more effective and yield far better results overall.
Customer support
Customer support in Justuno is all about making sure users get the most out of the platform, that they can utilize every nook and cranny to its full potential to help them accomplish their marketing goals.
Justuno offers a range of support options, including a detailed knowledge base, live chat, email support, and personalized onboarding sessions.
The knowledge base is an enormous database of articles, tutorials, and guides ranging from initial setup to maximizing use of the more advanced features.
It’s a good starting place for users who want to try to figure out problems or want to know how to better their campaigns.
For more immediate assistance, Justuno provides live chat support, where users can connect with a support representative in real-time.
This is good for quick questions or if you can’t figure out how to use the site. Besides live chat, email support is also offered for questions or problems that may need a more thorough answer.
The support team is responsive and knowledgeable, helping users resolve their problems efficiently. To those who are new or just want to get the most out of the platform, Justuno provides individual training sessions.
These are very hands on and you have a support specialist who walks you through the entire set up process, how to implement features, and gives you tips and tricks to make sure you’re utilizing Justuno to the fullest.
Justuno Pricing
The “Always Free” pricing
The “Always Free” pricing tier from Justuno is tailored for individuals or small businesses seeking to establish or grow their online presence without any upfront costs. This plan is an excellent choice for those with limited web traffic, offering support for up to 2,000 monthly visitors.
- Cost: $0 per month, providing full access to essential features at no charge.
- Visitor Capacity: Designed for smaller websites, this plan accommodates up to 2,000 monthly visitors, making it ideal for those just beginning to scale their digital operations.
- Team Seat: Includes 1 team seat, allowing a single user to access and manage the Justuno platform—perfect for solo entrepreneurs or small teams managing their online marketing efforts.
- Live Workflow: The plan offers 1 live workflow, enabling you to run one active campaign or automation at a time, such as a lead capture form or promotional pop-up, to engage visitors effectively.
- Default Segments: Access to default audience segments allows you to target specific groups of visitors with tailored messages, helping you to drive engagement and conversions.
The “Always Free” plan from Justuno is a robust entry point for businesses or individuals looking to explore powerful marketing tools and grow their online presence, all without any financial commitment.
The “Lite” pricing
The “Lite” pricing tier from Justuno is designed for businesses that require more advanced website messaging and personalization capabilities. Priced at $35.10 per month, this plan builds on the features of the “Always Free” plan, offering additional tools and support to enhance your online marketing efforts.
- Cost: $35.10 per month, providing a cost-effective solution for expanding your website’s engagement and personalization efforts.
- Everything in the Free Plan: The “Lite” plan includes all the features of the “Always Free” plan, such as support for up to 2,000 monthly visitors, 1 live workflow, 1 team seat, and access to default segments.
- 3 Team Seats: This plan allows up to 3 users to access and manage the Justuno platform, making it suitable for small teams looking to collaborate on marketing campaigns.
- 3 Custom Workflows: With 3 custom workflows, you can run multiple simultaneous campaigns or automations, such as personalized pop-ups, targeted messaging, or email capture forms, giving you more flexibility in engaging with your audience.
- Live Chat Support: The “Lite” plan includes access to live chat support, ensuring that you have immediate assistance from Justuno’s support team whenever you need help with setup, troubleshooting, or optimizing your campaigns.
- Standard Onboarding: This plan comes with standard onboarding, providing you with guidance and best practices to help you get started with Justuno and make the most of its features.
The “Lite” plan is ideal for businesses that need core website messaging and personalization tools, along with enhanced support and multiple workflows, to effectively engage visitors and drive conversions.
The “Flex” pricing
The “Flex” pricing tier from Justuno, priced at $89.10 per month, is designed for teams that require advanced segmentation and custom automation features to refine their marketing strategies and optimize engagement. This plan builds upon the capabilities of the “Lite” plan, offering additional tools and support to enhance your marketing efforts.
- Cost: $89.10 per month, providing an advanced set of features and personalized support for more sophisticated marketing needs.
- Everything in the Lite Plan: The “Flex” plan includes all the features from the “Lite” plan, such as 3 team seats, 3 custom workflows, live chat support, and standard onboarding.
- Account Strategist: This plan includes access to a dedicated Account Strategist who provides personalized advice, strategic guidance, and insights to help you maximize the impact of your campaigns and achieve your marketing goals.
- Custom Segments: You can create and utilize custom audience segments tailored to your specific marketing needs. This feature allows for more precise targeting and personalization, enhancing the relevance and effectiveness of your campaigns.
- Custom Properties: With custom properties, you can define and track specific visitor attributes and behaviors, providing deeper insights into your audience and allowing for more tailored marketing strategies.
- Visibility Boost: This feature helps increase the visibility of your campaigns by ensuring they are more prominently displayed to your target audience, enhancing engagement and conversion rates.
- Personalized Onboarding: The “Flex” plan includes personalized onboarding, offering a more in-depth and customized introduction to Justuno’s features and capabilities. This tailored onboarding ensures you can effectively implement and leverage the platform’s advanced tools.
The “Flex” plan is ideal for teams that need advanced segmentation, custom automation, and strategic support to elevate their marketing efforts and drive higher engagement and conversions.
Justuno Pros and Cons
Pros:
- Comprehensive Feature Set: Justuno offers a wide range of features, including pop-ups, lead capture forms, product recommendations, and advanced segmentation. This robust feature set allows for versatile and effective marketing campaigns.
- Advanced Targeting and Personalization: The platform excels in targeting and personalization capabilities. Features like custom segments, AI product recommendations, and personalized messaging help tailor user experiences and increase engagement.
- Easy Integration: Justuno integrates seamlessly with various CRM systems, email marketing platforms, and e-commerce solutions, such as HubSpot, Mailchimp, Shopify, and Magento. This integration ensures a cohesive marketing strategy and streamlined workflows.
- Customizable Design: The drag-and-drop builder allows users to create highly customizable pop-ups, forms, and landing pages without needing coding skills, ensuring that the designs align with brand aesthetics and campaign goals.
- Data-Driven Insights: Justuno provides detailed analytics and A/B testing options, enabling users to track performance, measure success, and optimize campaigns based on real-time data.
- Responsive Support: The platform offers various support options, including live chat, email support, and personalized onboarding, ensuring users can get help when needed.
Cons:
- Learning Curve: Despite the user-friendly interface, the range of features and customization options can be overwhelming for new users, potentially requiring a significant investment of time to fully understand and utilize the platform.
- Limited Features on Lower Tiers: Lower-tier plans, such as the “Always Free” and “Lite” plans, offer limited features and capabilities. Users needing more advanced options, such as custom workflows or advanced segmentation, will need to upgrade to higher plans.
- Integration Limitations: Although Justuno supports many integrations, some users may find that it doesn’t integrate with every tool or platform they use, which can limit its effectiveness in certain marketing ecosystems.
Justuno Alternatives
OptiMonk: One of the top OptinMonster alternatives is OptiMonk, which offers a complete set of on-site messaging tools like popups, bars, and forms. It has many of the same features as Justuno, including advanced targeting and segmentation, however it is also recognized for its easy-to-use interface and large selection of editable templates. OptiMonk also provides A/B testing and detailed analytics to help optimize campaigns.
Privy: Privy is a well-known among e-commerce companies for lead capture, and conversion optimization. It has pop-ups, banners, and bars, oh my, and a lot of ways to segment and target. Privy is also very convenient because it is compatible with the most popular e-commerce sites such as Shopify and BigCommerce and it allows for email marketing and abandoned cart recovery.
Sleeknote: Sleeknote is all about non-intrusive, yet engaging pop-ups and lead capture forms. It’s famous for its user experience personalization and its seamless integration with CRM and email marketing tools. Sleeknote has some really cool targeting capabilities and analytics that allow the user to see what the visitor is doing and make changes to the campaign accordingly.
Justuno Review Conclusion
Justuno is an exceptional platform for boosting website engagement and conversions. It offers a comprehensive suite of features, including customizable pop-ups, advanced targeting, and personalized messaging.
The platform’s seamless integration with various CRM and e-commerce systems, combined with its user-friendly interface, makes it a powerful tool for optimizing online marketing strategies and driving business growth.
