Are you struggling to handle WhatsApp chats for your business? Many others are too. In 2025, many businesses use WhatsApp to talk to customers, and tools like Wati.io promise to make it easier.
But does it really work as well as they say? Is it the best WhatsApp CRM tool out there?
So, with this review, I will try to take an in-depth look at what Wati. io has to offer by breaking down its features, checking its price, listing all the pros and cons, and finding out whether it really gives good value to the business’s investment.
Showing you some of the other alternative options is the next best option since no tool is perfect, so here goes a review!
Are you ready to see whether Wati.io is the tool your business is looking for? Let’s roll!
Table of Contents
What is Wati.io?
Wati. io is more than a CRM; it changes how businesses communicate over WhatsApp. It integrates with the WhatsApp Business API to allow businesses to converse with their customers more easily.
Want to automate tasks? It’s done. Need help in managing contacts? No problem at all. Wati. io works for everyone, from small startups to large companies.
It turns WhatsApp into a central place where conversations flow smoothly and tasks are accomplished quickly.
Designed mainly to keep things simple, it can also handle complicated needs. With Wati. io, WhatsApp becomes more than just a messaging app—it’s a superpower for growing your business.
Wati.io Features
Instagram DMs
It’s now easier than ever to handle Instagram DMs. With Wati, stay on top of every conversation by responding instantly, and automate the whole process. Capture leads, organize chats, and reply to messages directly from the Wati dashboard.
No more switching between apps! Manage both WhatsApp and Instagram messages from a single unified dashboard. Use conversation filters to assign chats to specific teams or members, so every customer gets a response on time.
Welcome new messages with automated, personalized greetings or special promotions. Need to respond to queries outside working hours? Set up out-of-office replies that keep customers engaged 24/7.
Take it up a notch with Instagram chatbots. Start automated workflows with keywords, share rich media, or even capture customer details and sync them with Google Sheets. Wati makes managing Instagram DMs effortless, organized, and fast!
Click to WhatsApp ads
Imagine an ad that not only showcases your product but also drives instant conversations with customers—because that’s what Click-to-WhatsApp ads do.
They transform a feeling of curiosity into action in a single click. No forms to fill out, no waiting around, just direct chats.
When someone clicks, they go directly to your WhatsApp chat. Smooth and easy. You can welcome them with automated messages or pop into the chat for that personal touch. Great for gathering leads or answering questions right away.
With Wati. io, managing these chats is a breeze. All conversations from your ads go into one dashboard. It’s organized, efficient, and completely under your control.
WhatsApp Catalog
Wati.io’s Catalog on WhatsApp turns browsing into buying. Showcase your products directly within WhatsApp, making it easy for customers to browse and shop from you. It’s more than a catalog—it’s a seamless shopping experience.
Increased visibility means that more eyeballs are looking at your product. Rich product displays will let you showcase what really makes your customers click the “buy” button. Use the catalog to feature special deals, limited-time offers, or new arrivals.
Keep your catalog updated with real-time updates: add new items, highlight discounts, or remove sold-out products in seconds. Generate QR codes of your catalog to promote at stores or events.
Make shopping smooth: browse, ask questions, and place orders—all in WhatsApp. No extra steps, no confusion—just a few taps, and it’s done. Wati.io makes shopping simple, engaging, and effective.
Team Inbox
Wati.io’s Team Inbox is the place where all conversations are kept, making it easier for your team to manage and collaborate. No more lost messages. Everything in one place.
Assign conversations to specific team members or groups to ensure that each customer gets a response on time. Create teams with different roles: sales, support, or shifts.
Manage contacts with ease. Tag VIPs, categorize leads, and import/export CSVs. You won’t miss a thing. Keep your database organized and scalable with the contact management system.
Conversations are streamlined with the Team Inbox. Engage customers, personalize interactions, and augment your team’s efficiency—all from one dashboard.
Whether you are dealing with thousands of contacts or just a few, Wati.io’s Team Inbox makes communication management both easy and effective.
Broadcast & Bulk Messages
With Wati.io’s Broadcast & Bulk Messages, take your sales and marketing to the next level. Create and manage high-performance campaigns.
Reach multiple contacts in one go, directly via WhatsApp, and keep the communication personal.
Plan your campaigns and schedule your messages to be sent easily at your own desired timeline.
Automate the process in order to have a steady flow of communication while keeping in mind the WhatsApp messaging guidelines.
Personalization is key. Make each message to your contacts in their preferred language or tailor-made for each contact.
Wati. io will take you into a world that supports over a hundred languages including your own local dialects.
Expand your business, keep in contact with potential customers, and strengthen your connections—all with just a few clicks.
Easily grow your business by sending bulk messages, whether you want to increase sales or simply offer assistance.
Custom Notifications
With Wati.io’s Custom Notifications, transform how your team interacts with customers. Get notifications whenever new messages arrive, and keep your team on top of every conversation.
Keep customers in the loop on special deals, order status, or abandoned carts—right when it matters most. Custom notifications will help you drive more traffic to your site, increase conversions, and build better relationships.
You can even personalize the alerts to keep the communication consistent and engaging.
Whether it’s keeping the team informed or contacts alerted about new deals or availability of a product, Wati.io makes keeping connected simple to boost sales.
Tailor notifications by user actions and preferences, so your team delivers timely relevant info that resonates with your contacts. Build trust. Drive results.
No Code Chatbot
With Wati.io’s No-Code Chatbot, you can set up automated responses in no time without a single line of code.
Create bots within minutes using an intuitive drag-and-drop interface—perfect for handling routine inquiries and boosting your efficiency.
Respond to customers and prospects 24/7. Save time with a chatbot that handles basic questions, freeing up your team to focus on more complex issues. Build logical flows to guide conversations for smooth, automated interactions.
Want more? Wati.io integrates with third-party tools like Google Sheets, HubSpot, and Zapier to expand your automation capabilities.
Whether it’s lead generation or support, the No-Code Chatbot helps you scale effortlessly and stay connected.
KnowBot: AI-Powered Chat
Meet Wati KnowBot, the game-changing AI chatbot designed to revolutionize your customer support.
Say goodbye to repetitive queries and hello to efficient, scalable support that grows with your business.
KnowBot is built on the most advanced AI, including chatGPT, for human-like conversations.
It answers FAQs instantly and will not miss any chats. It takes less than five minutes to set up, with no coding involved.
The bot will take over the routine questions so that your team can concentrate on the more complex ones.
Wati KnowBot works by fetching from your knowledge base. Just upload the information, set up automation rules, and let KnowBot do its job.
Enjoy smoother support, improved customer satisfaction, and effortless scalability with this powerful tool.
Wati.io Pricing
Growth Plan – $49/month
Reach more people with the Growth plan, where you can send WhatsApp messages to thousands of users with a single click.
The plan covers 5 users, and you can add more for $12/month for every additional user.
You pay only for conversations started by you or your customers in 24-hour message threads; the rates vary depending on whether it is a marketing, utility, or service message.
It also comes with a set of features like the ability to assist in obtaining Blue Tick verification, sending multimedia broadcast messages, a shared team inbox for teamwork, and up to 1,000 free chatbot sessions in a month.
You will also get access to basic choice-based chatbots, detailed campaign analytics, limited webhook, and API access, along with connections with Shopify. Support is provided in both English and Portuguese, with Instagram DM integration.
Pro Plan – $99/month
The Pro plan expands on everything in the Growth plan and adds even more advanced features to really accelerate your automations, integrations, and analytics to maximize conversions.
It provides 5 users, with extra users $24 per month per user.
It includes all the features of the Growth plan plus smart broadcast retargeting carousel templates WhatsApp drip campaigns 2 000 free chatbot sessions each month and 250 free AI KnowBot responses.
The Pro plan offers detailed reports on how well your team is performing and improved access control through user roles.
It supports all CRM integrations including HubSpot. With this plan you can sync customer and order information with Shopify and it also includes automations for Instagram direct messages.
Business Plan – $299/month
The Business plan is designed to unleash the full potential of WhatsApp with advanced workflows and expert support.
The first 5 users are included in the plan; any additional ones cost $69 each per month.
The plan includes everything in the Pro plan, with the addition of a dedicated customer success manager, round-robin chat assignment, phone number masking for privacy, auto-deletion of chats for organizational compliance, and 5,000 free chatbot sessions each month.
You also get 1,000 free AI KnowBot responses, the ability to schedule reminders, IP whitelisting, and extensive webhook and API access.
A free custom domain is included, along with 24/7 priority support. The plan also integrates with Salesforce and measures broadcast ROI with conversion tracking and insights for Click to WhatsApp ads.
Wati.io Pros and Cons
| Pros ✅ | Cons ❌ |
|---|---|
| ✅ Easy to use and set up | ❌ Some features are limited in the Growth plan |
| ✅ Efficient team collaboration | ❌ Additional charges for conversations |
| ✅ Multi-channel support (WhatsApp & Instagram) | ❌ Limited webhook & API access in lower plans |
| ✅ Strong automation capabilities | ❌ No in-depth support for other languages outside English & Portuguese |
| ✅ Customizable workflows and integrations | ❌ Limited advanced features in lower-tier plans |
| ✅ AI-powered chatbot (KnowBot) | |
| ✅ Comprehensive analytics | ❌ Some features require additional user knowledge for setup |
| ✅ Flexible pricing options | ❌ Some features are limited in the Growth Plan |
| ✅ Extensive CRM and ecommerce integrations |
Wati.io Alternatives
Here are three Wati.io alternatives, with descriptions:
1. Twilio
Twilio is the cloud communication platform that helps companies send and receive messages, calls, and video on any device.
The Twilio API is flexible, which easily integrates messaging in the already built system.
The platform is well supported by SMS, MMS, WhatsApp, among others; it is very flexible for customer engagement.
With an advanced API, many customizability options make it an all-in-one perfect solution for corporate communication. Having high scalability, Twilio is made to fit all sizes of businesses, from startup to enterprise level.
2. Tars
Tars is a chatbot platform that helps businesses create automated conversations for their websites and messaging apps, including WhatsApp. The company focuses on using conversational AI to improve both lead generation and customer service.
Tars empowers businesses to build personalized workflows for chatbots without requiring coding knowledge. It provides easy-to-use drag-and-drop tools to create engaging experiences for chatbots.
Tars is best known for its focus on increasing conversion rates by engaging customers in real time, with integrations into various CRM tools to ensure smooth customer management.
3. MessageBird
MessageBird is a communication platform that makes it easy to connect with customers over multiple channels, including WhatsApp, SMS, Voice, and Email. It gives businesses an efficient API to send messages, track interactions, and automate workflows.
With a globally scalable reach, MessageBird is designed for large volumes of customer interactions in a seamless way.
It also provides multi-channel campaigns, allowing businesses to reach customers on their preferred platforms.
With a feature set that includes advanced analytics, MessageBird is well-placed for companies seeking a complete communication suite.
My Personal Experience with Wati.io
If you seek a game-changer in customer communication, look no further than Wati.io. From the very first sign-up, it has really wowed me—how it brings all of my communication channels under one roof.
No more jumping between WhatsApp, Instagram, and the rest of the tools. Wati.io brings everything together, allowing me to manage conversations with ease.
One of the best features is the easy setup of automated responses with their No-Code Chatbot. It’s really simple to use and can save you many hours each week.
Your product makes it easy to connect with customers through broadcasts and bulk messages. This helps run successful marketing campaigns and gives useful real-time analysis.
But really, the thing that convinced me to try Wati.io was how user-friendly it was, with features such as its Team Inbox and customizable notifications.
I can always stay on top of conversations and make sure that no message goes unanswered since I can even assign chats to my team.
It’s scaled well and integrated with other tools like Shopify and Google Sheets.
Be it a small business or one growing fast, Wati.io is packed with everything that will supercharge your customer communication.
Sign up today and feel the difference with Wati.io in taking your customer engagement to the next level!
Final Thoughts
Wati.io is the most powerful tool to make customer communication simple yet most effective.
With its smooth integrations with WhatsApp and Instagram, coupled with automation, analytics, and personalization features, operating and managing it couldn’t be smoother.
Whether handling thousands of conversations with customers or looking to scale with ease, Wati.io has the tools you need for success.
Built on an intuitive interface and the backing of reliable support, Wati.io can surely be looked at as a game-changer.
If you want to level up your customer communication, then you can’t go wrong with Wati.io. Don’t hold back; sign up right now and experience how it could change the very way you interact with your customers.
