In this 2025 Kit Review, we do email marketing with Kit. It’s more than just a tool; it’s your key to better campaigns.
From newbie to experienced, Kit keeps things simple. It’s just cutting through the complexity of things.
Now it’s fresh with new updates and powerful features. Let’s look at how kit can help you connect better and faster with your audience in an easier way.
Table of Contents
What is Kit?
Kit is an email marketing platform designed specifically for creators, bloggers, and podcasters.
It’s meant to make tasks like email automation, management of subscribers, and landing page creation a breeze. Made with ease in mind, Kit helps creators reach out to their audiences better.
Kit was born out of ConvertKit and shifted focus entirely. It went from general business needs to centering around creators. Any kind of complexity is gone; now it’s just core tools catered specifically to people.
Creators expand their audiences effortlessly with Kit. No tech skills? No worries. Advanced systems? Don’t need ’em.
Features of Kit
Audience Growth Tools
Kit’s Audience Growth Tools are powerful. Create unlimited landing pages, convert followers into subscribers with opt-in forms, and pull in audiences from social media, websites, or wherever else you’d like.
Branding is a breeze with customizable templates. Want to share your latest work? The newsletter feed has got you. These are not just tools; this is your way into growth. They make expanding your audience seamless, engaging, and tailored to your style.
Email Campaign Management
The email campaign management tools of Kit are flexible. Send unlimited broadcasts to your subscribers.
Create professional-looking designs in minutes using an email template library. The image library? It’s there to make your emails look great.
Want better results? Try A/B split testing to see which subject line or content works best.
Use conditional content to craft messages for each subscriber. Got unopened emails? Resend them with one click. Those features make campaign management easy, engaging, and highly effective.
Automation
Kit’s Automation tools are a game-changer. With visual automation builders, workflows are a breeze to create.
Need to save time? Use templates to make setup painless. Easily automate email sequences. Keep the audience you have engaged with RSS campaigns. The content just updates itself—no manual work required. It is seamless. You do what you do best: creating. Kit does the rest.
Monetization
Kit’s Monetization tools offer creators infinite possibilities: sell digital products with ease, offer paid newsletters to loyal fans, and add tip jars for extra support.
Pricing is flexible; choose from one-time payments, subscriptions, or even pay-what-you-want. Your strategies, your control. Kit makes earning simple and accessible.
Email marketing tool
Kit’s Email Marketing Tool has many features. Easily customize templates with content and design. Get a head start on a professional-looking template, courtesy of pre-built ones.
Want more engagement? Tailor your emails to connect with your audience. Use Content Snippets to add reusable content in a flash.
Automate your email sequences—send a series of messages at just the right time. RSS campaigns Keep your subscribers up to date with emails sent whenever new blog content goes live. It’s streamlined, efficient, and designed to supercharge your email marketing.
Integrations
Kit’s Integrations help you extend its functionality and easily connect your favorite tools.
Whether it be eCommerce platforms, social media, or other marketing software, Kit integrates with most services.
That way, you will have all your operations managed in one place, improving efficiency and making workflows simpler.
Integrate with tools like Shopify, WordPress, and many others to smoothen your processes.
With Kit’s integrations, everything works fine together to make growing and managing your business easier.
User Friendly Dashboard
Kit’s Friendly Dashboard: It’s simple, clean, and everything is right there. No hunting around for features—everything is nicely organized.
Want to check stats or set up a campaign? It’s a breeze. There is no learning curve. Automation of emails, tracking performance—all made seamless. Grow your audience, and the rest will be taken care of by Kit.
Templates
Kit’s Templates save you time. Super easy to work with—just browse through a few designs and tailor them in a way suiting your brand.
There is no need to create from scratch; templates, by default, are professional in nature and look polished in presentation. Just concentrate on content; let Kit do the rest in terms of designing. Fast. Simple. Effective.
Landing pages
Kit’s Landing Pages are all about turning visitors into subscribers. Build them fast with easy-to-use, customizable templates—no coding required. Need to show off your latest offer or product? Done.
Want to collect leads? Add forms effortlessly. Every landing page is optimized for performance, helping you grab attention and drive action.
Kit makes creating high-converting pages without the hassle dead simple. Focus on your message, and let Kit do the rest. Simplified, effective, and made for growth.
Forms
Kit Forms—make the right first impression. Place them anywhere on your site, sales page, or any page you host.
Easily capture leads using forms that best reflect your brand. Want a fast signup form? Done. A longer, in-depth information grabber? No sweat. Using Kit, place forms where needed and effortlessly engage visitors.
All the forms are designed to convert and help you build a strong list without much extra effort. It’s seamless, effective, and ready to grow your audience.
Commerce
Commerce tools by Kit make selling online a breeze. Sell products, services, or digital downloads with ease.
Set up your store and customize product pages in minutes. Quickly process payments.
Kit is integrated with major platforms, so everything is seamless. Need discounts or inventory tracking?
It’s all built in. Focus on growing your business while Kit takes care of the rest. Simple. Efficient. Ready to help you succeed.
Broadcasts
Kit’s Broadcasts help you reach your audience in an instant. Send emails to your whole list or selected groups, depending on your goals.
Design personalized messages using the email editor and select between professional templates.
Want to test your emails? Kit comes with A/B split testing to find the most effective content.
Resend unopened campaigns to boost engagement. Whether you’re launching a new product or simply updating subscribers, broadcasts will keep the audience informed and engaged.
It’s easy to use, extremely effective, and built to get you in touch fast and efficiently.
Sequences
Have a sequence of emails automatically sent out at any point in time. Be it a welcome or lead-nurturing sequence, Kit will be in charge of the timing and the delivery.
You control the content and design; it just makes sure it always is. Want to take your subscribers on a trip? Sequences make it a breeze.
No more manual sending—just set and let Kit do the magic. It’s simple, effective, and ideal for keeping your audience engaged all day.
Snippets
Kit’s Snippets make creating emails much quicker. They are saved, reusable pieces of content that can be placed in any email.
Have a message you send frequently? Save it as a snippet. The next time you need it, just drop it in. Whether it be a call to action, a signature, or common intro, Snippets save time and ensure consistency.
Keeping your workflow smooth is what Kit does, so you can focus on the important stuff. Simple. Fast. Efficient.
RSS
Kit’s RSS feature makes email campaigns a breeze. Connect your blog or website’s feed, and Kit will take care of the rest.
New content goes directly to your subscribers—no extra steps. It’s perfect for blog updates, product launches, or news. Set it up once and forget it. Every time you publish, Kit sends an email. Fast. Simple. Engaging.
Rules
Kit’s You Make the (Automation) Rules feature? It’s powerful. You’re in control of the email flow. Set up workflows, sequences, and actions.
Design exactly how and when emails go out. Want to greet new subscribers with a series? Done. Need reminders or follow-ups? Simple.
You design the process, and Kit handles the rest. No manual work. Seamless, efficient, and tailored to your needs. You make the rules. Kit executes them.
Paid Recommendations
Kit’s Paid Recommendations feature? It’s a win-win. You get paid for recommending top-notch newsletters.
It’s seamless. Promote quality content, earn revenue, and keep it all within the creator community. No hassle. Just simple, effective monetization.
Subscribers
Kit’s Subscribers feature? It’s all about building and managing your audience. Easily collect email addresses and grow your list with customizable forms and landing pages.
You get complete control, tracking each subscriber’s journey from first sign-up to active engagement.
Whether it be nurturing relationships or targeting new leads, Kit ensures your subscriber base grows efficiently and stays organized. Simple, dynamic, and a must-have for your email marketing success.
Creator Profile
Creator Profile by Kit is your home. It’s where you share who you are, what you do, and how you relate to your audience.
Clean and customizable, your profile brings your brand front and center so followers can easily connect with you and find out more about your work.
It’s the direct way to develop trust, provide insight, and build a community—all in one place. Your profile, your story, shared with ease.
Kit Pricing
| Plan | Price | Subscribers | Features |
|---|---|---|---|
| Newsletter | Free | Up to 10,000 | Unlimited landing pages, opt-in forms, email broadcasts, audience tagging, digital products sales, 1 user, 24/7 support. |
| Creator | $25/month or $290/year | Up to 1,000 | All Newsletter features + Unlimited visual automations, email sequences, 2 users, paid recommendations, third-party integrations. |
| Creator Pro | $50/month or $590/year | Up to 1,000 | All Creator features + Unlimited users, Facebook custom audiences, subscriber engagement scoring, priority support. |
Kit Pros and Cons
| Pros | Cons |
|---|---|
| ✅ User-friendly platform | ❌ Limited features in free plan |
| ✅ Easy automation setup | ❌ Limited support for large businesses |
| ✅ Unlimited landing pages & forms | ❌ Some features require higher-tier plans |
| ✅ 24/7 support | ❌ Limited integrations on lower plans |
| ✅ Personalization options | ❌ Learning curve for new users |
| ✅ Flexible monetization options | ❌ May not scale well for very large audiences |
Kit Alternatives
ActiveCampaign
ActiveCampaign. Powerful. Unpredictable. It’s not just for email marketing. It’s for automation, segmentation, workflows. Imagine diving deep into customer behavior. Tracking. Engaging. Nurturing leads into loyal customers. It’s smooth. Simple. But it packs a punch. Whether you’re a beginner or an expert, you’ll thrive. With its easy-to-use interface, you create campaigns that feel personal. Track, analyze, improve. You won’t miss a beat. Read our review of ActiveCampaign
Sendinblue
Sendinblue. Your marketing powerhouse. Email, SMS, automation, all in one. Simplicity meets scalability. You don’t need to be an expert. You just need Sendinblue. Customizable templates. Transactional emails. A/B testing. Everything you need. No complexity. Just results. Need flexibility? It’s here. A free plan. Generous features. It’s a smart move for small to medium businesses. Scale with ease, grow with power.
My Experience with Kit
Kit changed everything for me. There’s almost a simplicity to it that’s deceiving. Initially, I thought, “There’s no way this could be that easy.”
But it was. In a short time, I was running seamless, automated email campaigns. The visual automation tool is a game-changer. Setting sequences, testing and adjusting—simple.
What impressed me most? The customization: I can mold the experience to my will, from tailored email content right down to precise automation rules. The landing pages and forms? No hassle to overthink—just worked flawlessly with my site.
Its analytics surprised me—detailed but simple, so I could see what was working and wasn’t and adjust quickly.
Kit is more than just a tool; it’s a whole new way to do email marketing. Whether you’re new to this or an expert, Kit keeps you in control and keeps it easy.
Final Thoughts
Kit is a powerhouse in the wrapping of simplicity. It’s not just a tool; it’s an experience.
From its instinctive design to the powerful automation, it really does empower creators to focus on their passion.
You don’t have to be a tech expert to get the most out of it. With Kit, every feature feels tailor-made for creators to grow and engage with their audience with ease.
Whether you’re just getting started or scaling up, Kit really does provide everything to be successful. If you’re serious about email marketing, this is the platform you’ve been waiting for.
