2025, the choice of CRM and Marketing Platform is not a choice, it’s a game-changer. The platform you choose will decide how you connect with your customers, promote your services, and develop your business.
There are too many out there to know which to choose. That’s just why you have to know of such a tool like Brevo, formerly known as Sendinblue.
Brevo promises powerful tools to help you market smarter, communicate better, and manage relationships in a more efficient manner.
Is it the right fit for your business? Go through this blog post and find out everything concerning the product. Look through its features so that you understand what this tool offers you.
I explain the prices for you to establish whether it would be great value for money.
I’ll also cover its good and bad points, so you’ll know what exactly to expect from it.
Further, I’ll compare it with similar other platforms so you may have a feel for your alternatives.
Buckle up as we dive in-depth to find out whether Brevo truly is the tool that will make your business boom come 2025.
Table of Contents
What is Brevo?
Brevo is an all-in-one tool to help you manage your customers and marketing activities. It was called Sendinblue before, but they changed to Brevo, showing that it’s so much more than email sending now.
It allows sending emails, running SMS campaigns, and using CRM tools in order to track the customers.
Those features will make staying in touch with the audience much easier, which helps to grow the business. The transition to Brevo reflects how it has evolved to do a lot more than just email marketing.
Features of Brevo
Email Marketing
Brevo is a powerful but easy-to-use email marketing tool. Design an email in minutes with the drag-and-drop editor—no coding.
The customizable templates can be matched to one’s style, and with A/B testing, one will surely test different versions of the emails and results in seeing which version will work best.
This option will allow one to elevate their emails and really connect with his target audience. It is all about easy, effective, and tailor-made emails.
User Friendly interface
Brevo has an interface that is simple to use—clean, navigable, and intuitive. The drag-and-drop features make tasks much faster and more straightforward.
This really speeds up customizing an email or setting up automation; even a marketing newbie can use it without a hitch.
The layout will just keep everything in order so that you don’t feel overwhelmed. It adjusts to your needs, and in such a way that it results in a perfect tool for anybody.
SMS & WhatsApp Campaigns
Brevo allows you to set up SMS and WhatsApp campaigns that reach your customers instantly.
Using mobile messaging, connect with your audience quickly and directly to ensure your message reaches them in real time.
Keep your communication fast and personal with this feature and stay engaged with customers on platforms they use daily. Check out the official website of Brevo.
Integrations
Brevo integrates with many tools like Shopify and WordPress, which makes data synchronization and automation between platforms much easier.
Whether that’s integrating with e-commerce applications or social media, Brevo keeps everything hooked up.
These integrations will simplify your workflow, making it easier to manage all your marketing efforts. It’s all about saving you time and effort. To know more, go to the Brevo website.
Mobile Wallet
It sends notifications directly to customers’ wallets with no app. It raises revenue through increased purchase frequency and higher customer spending.
It reduces churn by making your customers come back for more often. At a 97% retention rate, mobile wallets help to build up strong loyalty and develop a long-term relationship with your customers.
Web & Mobile Push
Web and mobile push notifications with Brevo help you reach customers in real-time.
They pop up on users’ screens even when they are not actively on your site or app. This feature will increase engagement, boost sales, and keep the audience glued.
Push notifications are the fastest and most direct way to share important updates, offers, and promotions, either on mobile or desktop.
Easy automation
Automate your marketing in a breeze with Brevo: set up triggers on customer actions, and automatically, send them emails or messages one-to-one personalized.
Save a lot of time while ensuring timely communication, and have a much easier task in nurturing leads and engaging your customers.
Set up automated campaigns with simple workflows, no expertise required. Help your business run smooth automation, improving efficiency whilst keeping customers always engaged with Brevo.
Form
Brevo makes it easy to grow your email list. Create forms with drag-and-drop simplicity, customize the fields for all key contact info you need, and add it to your website or share it on social media.
Automate messages to new subscribers, reaching them across channels. Keep your list fresh to ensure that you connect with the right people.
Fast, simple, and perfectly tailored to your brand’s needs: manage and engage your audience while keeping everything organized.
Transactional messages
Brevo’s transactional messages are timely and necessary. They respond to your customers’ actions—orders, alerts, password resets. Each message arrives when it’s needed. It’s fast, relevant, and to the point.
Personalize the tone to stay consistent with your brand. Customers get exactly what they need, when they need it.
These updates build trust. They’re simple, efficient, and create a seamless experience. A smooth flow, every step of the way. Your communication, on their terms.
Landing pages
Brevo comes with a custom landing page designed with ease. Build them using drag-and-drop tools, completely mobile-friendly, and fully responsive.
Add forms, calls-to-action, and track every action to refine results without a line of code necessary. This means businesses can work on turning their visitors into leads easily.
Sales pipelines
Brevo Sales Pipelines means you’re always in control over any deal. Just customize the stages and easily track the progress.
Keep organized by tracking each step so that no opportunity is ever missed. From a clear view of where every deal stands, you can give way to effective effort and close more sales.
Phone
Using the “Phone” feature, you get to make and answer calls, drop in on contact details, and even listen to recordings of calls.
Everything’s right there, ensuring communication is smoother and effective. No longer will you need to juggle multiple apps—just manage everything in one.
Keep track of important interactions with the ability to easily follow up with the details in an all-in-one experience.
Meetings
With “Meetings ” clients can quickly schedule time with you without any hassle. No more endless messages back and forth.
It’s straightforward. Your calendar syncs instantly making scheduling easy. When it’s time, just join the call.
The video tools work well together so everything is connected without any mess or confusion.
You can focus on the conversation instead of the setup. You have everything you need to connect engage and make a difference. Ready for an easy experience? It’s all available—just click connect and start talking.
Universal inbox
Universal Inbox saves you time from managing multiple channel messages: live chats, WhatsApp, email, or social media—each conversation happening in real time.
Having fast responses, teamwork for the enhancement of customer service, and productivity is not hard when using mobile app solutions.
Those apps keep you in the loop so that every message passes through you for response or to handle whatever problem might be before everything can be resolved.
Live chat
Live chat connects you in real-time with visitors on your site, making the whole experience smooth and engaging.
Help people find answers quickly and guide them through step by step. Some questions are simple; others require more attention. Adapt quickly.
You build trust by being there when needed. Every chat is a chance to turn curiosity into action, confusion into clarity, and visitors into happy customers.
It’s not a tool; it’s how you build real relationships. Keep the conversation alive, and you’ll see the difference it makes.
Chatbot
Bravos Chatbot offers immediate, intelligent help when needed. It answers questions, automates routine tasks, and effortlessly guides people through conversations.
It learns from the interactions, and the responses become more accurate and tailored over time.
You can use it in different communication channels to save time and enhance customer satisfaction.
It’s like having a 24/7 assistant to make sure that every question gets answered fast and right.
It works efficiently to free you from repetitive tasks and keeps communication flowing effortlessly.
Analytics and Reporting
Track and analyze performance. See how your efforts are working. Get real-time reports for each campaign. Find where you can improve and optimize.
Trends, data, and success measurements can be easily spotted. Go deeper into what works and change strategies for even better outcomes.
Customer Support
Support is provided through an entire help center, contact possibilities, and even API documentation.
You could even hire a developer in the case of a special requirement. Also, check the status of the platform to make sure that everything is running as it should.
Brevo Pricing
| Plan | Price | Key Features |
|---|---|---|
| Free | $0/month | 300 emails/day, customizable templates, drag & drop editor, SMS/WhatsApp campaigns |
| Starter | From $9/month | 5,000 emails/month, no daily limit, basic reporting, 24/7 email support |
| Business | From $18/month | Marketing automation, A/B testing, AI, phone support, multi-user access |
| Enterprise | Custom Price | Unlimited contacts, sub-account management, advanced integrations, personalized support |
Pros and Cons of Brevo
| Pros | Cons |
|---|---|
| ✅ Customizable email templates | ❌ Limited features in the Free plan |
| ✅ Easy drag & drop editor | ❌ Advanced features need upgrades |
| ✅ SMS & WhatsApp campaigns | ❌ No phone support in lower plans |
| ✅ Marketing automation (Business) | ❌ Higher pricing for advanced features |
| ✅ 24/7 email support (Starter) | ❌ Can get costly for growing businesses |
| ✅ Unlimited contacts (Enterprise) | ❌ Some integrations are restricted |
Brevo Alternatives
MailerLite
MailerLite is a lightweight, user-friendly email marketing application with an easy-to-use interface and all the tools needed to build emails and landing pages. It provides high email deliverability rates compared to other existing channels and allows direct sales of digital products through the system. Whereas the free plan sends up to 12,000 monthly emails, one of its paid plans supports landing pages and pop-ups among others. Read our MailerLite Review
Moosend
Moosend is an all-inclusive email marketing suite, designed with a drag-and-drop builder, landing pages, and marketing automation features. The interface is quite clean and user-friendly for both starters and advanced marketers. Moosend’s strong reporting capabilities ensure that users understand subscriber behavior in order to optimize campaigns most effectively. Read our Moosend Review
Omnisend
Omnisend is a dedicated e-commerce marketing platform fully integrated into most e-commerce platforms. It allows for email marketing, SMS campaigns, and push notifications to be set up quickly in order to improve customer engagement and drive sales. Automation workflows in Omnisend are tailored specifically for e-commerce businesses; it has everything an online retailer could need. Read our omnisend review
My Personal Experience with Bravo
I started using Brevo, and it was easy to dive in. The interface is simple. It was quick to set up email campaigns. The free plan allowed me to send 300 emails a day. It was enough to test the waters and see what works.
As my needs grew, I moved to the Starter plan. No more daily limits; I could send as many emails as I wanted. I also got basic reports to help track progress, but more importantly, it came with 24/7 support—every time I had a question, there they were.
From there, I moved to the Business plan. That thing which brought a game-changing effect was marketing automation. A/B testing helped me optimize my campaigns. Brevo is easy, affordable, and powerful. If you’re serious about growing your business, try it out. Give Brevo a try. It works.
Final Thoughts
Brevo is a game-changer; it’s simple, powerful, and affordable. Whether you’re just starting out or scaling up, it’s got plans for all. The free plan gives you enough to get started, and as you grow, the features keep up.
With features such as email automation, reporting, and support, Brevo saves you time so you can focus on what really matters: growing your business. If you’re in the market for a platform that’s easy to use and full of value, try Brevo. Sign up today and don’t miss out!
